History and Practice of Chaoshan Snacks

Chaoshan is one of the regions famous for snacks, and many snacks are not only loved by local people, but also popular in foreign countries. In the national excellent snack varieties will be assessed - "Chinese famous snacks will be recognized", there have been eight Chaoshan snacks to obtain the "Chinese famous snacks" title.

China's countless local snacks or snacks, the formation of either out of the court, or produced in the folk. And Chaoshan snacks, almost all of them are Xitian Lane oyster brand folk originality, and has been in the folk circulation. This is historically determined by the fact that Chaoshan is located at the "end of the province and the corner of the country", far away from the political center of the country, as well as the late formation of the commercial society and the low level of social affluence. A few Chaoshan snacks at your fingertips: Xitian Lane oyster brand, Gong Gu goose meat, Lao Sister pig's feet rice, old mom Palace dumplings ball, which a name is not a simple and straightforward, rustic flavor pungent. Chaoshan snacks are rooted in the people, it does not depend on the official culture, the culture of the scholar, from the date of birth to the natural attitude, comply with the natural law of natural selection, spread in the people, therefore, we can now taste so many rich local flavor snacks.

At present, Shantou snack market is the status quo of various forms of business, a full range of varieties, business outlets to decentralized, appropriate concentration, basically able to meet the regional market consumption demand. In the form of business, one is simply takeaway stores. Operated by the package point stall store, snack bar, food market snack stalls, grocery stores and so on. They provide customers with finished or semi-finished products, such as easy-to-carry rice dumpling balls, siu mai, crystal balls, etc., all of which can be bought home and eaten now. Meatballs, vegetable kuey teow, taro kuey teow, etc., provide more semi-finished products for customers to take home for processing; secondly, the form of eating now mainly with takeaway. Operated by snack restaurants, old snack stores and so on. Such as all over the city corners of the beef meatball snack store, is now bubble beef meatball soup, beef meatball kuey teow, but also takeaway beef meatball store. The old "Piu Xiang" snack bar, "Ai Xi" dry noodles store, etc., is also this form of business; another is a snack restaurant, mainly to sell now eat as the main business characteristics. For example, CTS Restaurant's Chaoshan snack buffet, 25 yuan per person, free to choose. And Chaoxiang City is a snack supermarket, card shopping, buy now eat. Nowadays, it is not difficult for local people to enjoy Chaoshan snacks at home or at parties and entertaining foreign guests. Although Chaoshan snacks are very popular in Shantou, it is hard to find them for foreigners who have never been to Chaoshan. Many visitors to Shantou have tasted and praised the deliciousness of Chaoshan snacks, but when they want to buy some snacks to take away, they often feel sorry because the stores can not provide easy-to-carry packages. In major supermarkets in Shantou, one can often find Cantonese, Shanghai and northern snacks, but seldom see the snacks of the region. The Chaoshan snacks in Guangzhou, Shenzhen and other cities are often not authentic enough. This shows that the degree of productization of Chaoshan snacks is relatively low, and many operators are still stuck in the traditional hawker business model, lack of modern marketing concepts, in publicity, packaging, distribution channels and other aspects are relatively lagging behind, so that it is difficult to break out of Chaoshan, enter the overseas market, broaden the business channels, and the formation of large-scale effect. Secondly, most of the old Chaoshan snacks business concepts are old-fashioned, guarding the old signboard to get by, unwilling or afraid to add gold and silver for the old. Ma Ma Palace dumplings such as has been awarded the title of "Chinese snacks" Ma Ma Palace dumplings ball, love West dry noodles, floating incense (white peach kuey teow) and other long-established snack stores, store or that simple old face, or so a single species, or so outdated business practices. So that the sales surface is getting narrower and narrower, and some even unsustainable. How to correctly deal with the inheritance of tradition and the relationship between reform and innovation, is the problem that these long-established companies urgently need to face. "Fuhocheng Beef Shop" is a slightly famous snack bar in the 1990s, mainly selling beef series of snacks, such as beef hot pot, beef balls, beef balls kuey teow, etc.. In order to expand operations and capture the market, in 1998, the store took the lead in the State Trademark Office for the store name registered trademarks, to play a resounding brand, while changing the business model, the store to expand the renovation, hot pot in winter, summer air-conditioning. Take now eat now, both takeaway, but also home delivery and other flexible and diverse means of operation. As a result of market demand, business is very hot, in just a few years a series of six chain stores, and open a fire one, become Shantou snack bar leader. Its business model is worth learning from. Chaoshan snacks is only in recent years as a category of food development, through the food industry, the tourism industry and the media's continuous excavation, promotion, publicity, promotion, the business market has been the steady development of the popularity has also been enhanced, in China's top snacks competition field a Chinese snacks recognized, Chaoshan snacks have been two consecutive years won the award, so far, there have been eight Chaoshan snacks won the "Chinese snacks"! So far, eight Chaoshan snacks have been awarded the "Chinese Famous Snacks" gold medal. It is reported that in December this year, the third session of the Chinese famous snacks will be recognized and the Chinese famous snacks cultural festival will be held in Shantou, the ninth Chaoshan food festival and other activities will also be held this year, including our "food in Shantou - Chaoshan food and the world" forum, the organization of these activities will promote the innovation and development of the Chaoshan snacks, in order to carry forward the The organization of these events will promote the innovation and development of Chaoshan snacks and open up a broader prospect for the promotion of Chaoshan cuisine.

Beef meatballs

Beef meatballs, as a famous Chaoshan snack, has a history of nearly a hundred years in Shantou, beef meatballs can be divided into beef meatballs, beef meatballs two kinds of beef meatballs, beef meatballs are more tender, tender taste, beef meatballs are in the beef into the tender tendons, is a bit chewy. The traditional method is to choose fresh beef thigh meat as material, cut into blocks after the tendon, placed on a large cutting board, with a special square hammer knife two (weight 3 kg or so), up and down the non-stop force of the thigh meat mallet into a meat sauce, add a small amount of snow powder, refined salt, top quality fish sauce and monosodium glutamate, continue to mallet for another 15 minutes, and then with a large bowl, add the end of the square fish, white meat particles and monosodium glutamate, mix well and vigorously stirring tart with your hands to the meat paste stick to your hands! Do not fall off until, and then grasp the meat paste, clenched fist squeezed into a ball, with a spoon into a pot of warm water, and then slow cooking balls about 8 minutes, fishing up beef balls. It is said that the good beef meatballs thrown on the ground can jump up high, the previous beef meatballs are handmade may be able to perform this show, because all by hand, so the cost is higher than the mechanism. 80's after the emergence of the ball machine, the traditional way of making handmade is also becoming increasingly rare. With the increasing demand of foreigners and old Shantou people who want to taste the kind of handmade beef meatballs that "can still bounce on the ground", the delicious handmade beef meatballs have reappeared in the "rivers and lakes". Food with the original soup and beef meatballs in the pot to the first boil (boil water can not be too boiling, otherwise the beef meatballs are not smooth), add the right amount of monosodium glutamate, sesame oil, pepper and celery, with salsa or chili sauce to eat. Many people dip the beef balls in chili sauce, but the local specialty salsa is the most authentic. Beef meatballs can also be grilled, where they are cut in half, slathered with sauce and honey and cooked to perfection.

Ping pong kuey teow

Ping pong kuey teow is a specialty of Yungcheng District, Jieyang City. It is generally flat and round. The bare skin is translucent and is made of glutinous rice soaked and ground into pulp, cooked, and rubbed with a small amount of sugar to make the skin of the kuey teow soft with consistency. Sugar, sesame seeds, peanut kernels, betel grains, and green onion oil are used as the filling for the kuey teow. The origin of the name "ping pong kuey teow": Penang kuey teow is made from glutinous rice grain. When the glutinous rice grain is stir-fried, the husk will expand when the rice grain is stir-fried and hot, and then the "splat" sound will be heard continuously, which is like the sound of a ping pong ball bouncing. It is then named "Ping Pong Kuey Teow" with the help of this "popping" sound, which is very vivid and graphic. In 1997, it was recognized as a "Famous Chinese Snack" at the first National Chinese Snack Recognition Conference. "Ping pong kuey teow" is most famously produced in Jieyang. Now "Ping Pang Kuei" more semi-mechanized production, the finished product by vacuum blister packaging, without the use of preservatives, can be preserved for three to six months, not only to improve the yield and easy to carry, packaging is also more delicate and elegant, loved by tourists.