Traditional Culture Encyclopedia - Traditional festivals - The same effort, why is the star's rate of return so high?
The same effort, why is the star's rate of return so high?
In fact, we all hope to see or enjoy the best products and services when enjoying movies and TV dramas or listening to concerts and watching cross talk variety shows. We want the most popular actor to perform, the most popular singer to sing, and the top comedian to perform for themselves. The most popular A-list stars have created a strong market influence. With the popularity of the performance market, their popularity is also rising, and the market demand is growing. Advertisers must vote for programs or time slots starring the most popular stars when they go to TV stations. The higher the ratings, the greater the market demand. So wealth flocked to the pyramids.
Many film and television producers often invite some foreign big-name stars to play a certain role out of necessity, and the material and cultural level of the countries where these big-name foreign stars live is often very high, and the remuneration for their performances in their own countries is also very expensive. If they want to invite them, they must pay them a higher salary in their own country. They perform in the same crew, so the salaries of domestic first-line stars can't be much different from those of foreign big names.
The star's high salary is the product of market competition, and investors are willing to invest money in the star only if they think they can earn more income from the star. This is the law of the market, and it is consensual. If a star's acting skills can't reach their remuneration and the audience generally doesn't recognize them, then he won't get a high salary.
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