Investigation report on Baojing Jincha

Baojing Golden Tea is a typical characteristic tea in western Hunan, which has won wide acclaim and market with its unique quality and taste. For this product, we conducted a survey to understand the consumer's purchase intention and evaluation of the product.

Investigation method:

1. Online Questionnaire-We published online questionnaires on social media and the Internet, and invited tea experts and volunteers who knew about Xiangxi tea to evaluate.

2. Interview with consumers-We interviewed some places in Xiangxi that often sell golden tea to understand their attitudes and views on the products.

Findings:

1. Consumers spoke highly of the quality and price of Baojing Golden Tea. They think this is a high-quality product with reasonable price, which is very suitable for daily drinking and gift giving.

2. Consumers generally believe that golden tea is mellow in taste and lasting in aroma, and it is more suitable for processing into tea garden drinks.

3. Consumers hope that golden tea can be sold to markets all over the country more widely and do better in packaging and marketing.

According to the feedback of the survey results, we suggest that in the case of increasing the sales area, we should adjust the product promotion strategy, increase the packaging and marketing of products, and put them on the shelves in more tea houses to promote the golden tea to enter the market better. In addition, it is necessary to eliminate some quality problems in production and maintain competitive prices.