Difference between Internet Operation and Traditional Promotion Marketing

One year after graduation, friends around you will ask what you are doing now. When I said Internet operation, I told Ta about my work and got a reply: "Oh? It turned out to be sales! " (At this time, three crows flew overhead ...) I explained: "To be precise, it should be to use the Internet to promote and obtain customers to achieve transformation, which is much better than the traditional industry leaflets to obtain customers' advanced level aimlessly. "However, the listener seems to be in a fog, and I am also suffering from eloquence. I can't say clearly what Internet operation is. Occasionally, when I brush the official WeChat account, I see "one of the most valuable capabilities in the future business world" promoted by various media. One of the shared themes is the difference between Internet operation and traditional promotion and marketing. Next, let's take a look at what Teacher Huang Youcan said!

There are three differences between Internet operation and traditional promotion marketing:

1. The transformation scenario of traditional promotion and marketing is relatively simple, and the transformation scenario of the Internet is more responsible.

Traditional promotion marketing only needs to consider how to influence users in a single scene, gain users' trust through promotion marketing means, and realize the motivation of paying conversion. To promote and market in the internet environment, users need to cross multiple scenes from seeing information to transforming, and each scene should be given different motives. The complexity of marketing promotion under the Internet environment is more abundant.

2. Traditional promotion and marketing rely on channels (advertising, distributors, etc.). ). In the Internet environment, promotion and marketing depend not only on channels, but also on users' participation, dependence and recognition.

3. Traditional user growth is static, while user growth is dynamic under the Internet environment. Traditional controllable channels can be expected to be effective for a long time, and the growth of users in the Internet environment is nonlinear. In the early stage, it may be slow to a certain node and change quickly. In such an environment, we should embrace change, create new ways of playing, and achieve rapid growth of users in marketing promotion. However, the survival time of this method is not long. Therefore, the channel gameplay is dynamic in the Internet environment, and marketing promotion cannot be carried out statically.

The core difference between user management in internet environment and traditional CRM;

1. User maintenance in the Internet environment can rely on data to better manage and maintain users. (For example, today's headlines evaluate users' click browsing preferences through collected data and push targeted information. )

2. Traditional CRM is a single point-to-point relationship and a network relationship under the Internet environment. In the Internet environment, users can establish relationships. For example, there are four people, A, B, C, D, to help these four people establish contact, and then through A and B, C, D, E, they can be well maintained ... In the traditional environment, the means of maintaining users are membership system, membership card, CRM system and so on.

Conclusion: In this era of constant innovation and change, many traditional industries have accepted the Internet. At this time, we should always maintain our core competitiveness of keeping pace with the times.