Valentine's Day theme activity program

(a) love song duet confession

February 13, 10:00 ~ 20:00, in the 6th floor children's area on the side of a special area, the site of the microphone in the mall broadcasting room is connected to the couples can be through the love song duet or the form of confession, he (she) sang or said out of the heart. And through the mall radio broadcast instantly. At the same time for each couple to prepare a beautiful gift.

(B) romantic lover rose fragrance (2, 14)

February 13 normal business hours, customers can go to the 6th floor promotional service desk to get a free rose flowers (limited to 300). Cash purchases of 200 yuan on that day, plus a box of exquisite chocolates.

Tips: the amount of consumption is not cumulative, a single cash register mechanism ticket (cash purchases of 200 yuan) is limited to send a chocolate, beyond the part of the repeated gift.

Media publicity:

1, media selection: "X Evening News"

2, page specifications: "X Evening News" 1/3 version of the set of red

3, the date of placement: February 14th

4, the cost of expenditure: 13920,00 yuan

Expenses:

1, 2 display boards: 100,00X2, 200,00 yuan

2, 2 lintel: 700,00X2, 1400,00 yuan

3, print ads: 13920,00 yuan

4, the gift (roses, chocolates) by the Asset Operations Department

5, sound costs: 400, 00 yuan

6, other miscellaneous expenditures: 1,000, 00 yuan

Total: about 19,020, 00 yuan (roses and chocolates are not included in the calculation of the cost)

Tips: this file activities, vip card can be used to discount function.

Activity purpose

To promote the traditional Chinese love culture, advocate civilization and new wind, create a free, romantic dating atmosphere, to the singles to provide each other with a good opportunity to get to know each other, to exchange, and to build a platform for looking for the other half of the life, so that all the need to love the people in the relaxed, romantic and warm The company's mission is to provide a platform for all those who need love to find their own happiness and love in a relaxed, romantic and cozy environment.

Second, the theme of the event

Romantic Tanabata - the city of love

Third, the registration conditions

Dongming County single cadres and workers

Fourth, the registration process

1. The first step in the process is to make sure that you are able to get the best out of your application, and that you are able to get the best out of your application. (This unit, if not yet employed children of college and university graduates, need to participate in this activity, I apply, by one of the parents to their units to enroll in the unit, the unit gatekeepers, authentication.)

2, the applicant to fill out the registration form (in duplicate), the unit in the strict review of relevant information on the basis of filling out a summary table (in duplicate), the registration form and the summary table and entered into the electronic document.

3, by the county dating activities organizing committee review, the organizing committee office of the eligible singles unified number, the applicant's birth date, height, occupation, education, income, self-evaluation, choice of spouse requirements and other information, the production of data information card, in the Tanabata day unified partition layout.

4, registration time from the date of issuance as of August 1, the units to the relevant information and electronic documents reported to the county party committee, August 10 units to the county party committee to receive badges and labels (limited to four per person).

V. Activity time

The seventh day of the seventh month of the lunar calendar

Six, the location of the event

Wanfu Park, Dongming County

Seven, the content of the activity

1. For one day, when the grand opening ceremony, invite county leaders to speak and perform cultural programs and love interactive games and love lucky draw link.

2, the activities of the scene set up a beautiful girl area, handsome man area, hanging matchmaking data card, easy to enroll targeted selection of the other half of the desired.

3, matchmaking procedures to take the first browse the information gallery, the preferred ` each other will be their own contact information posted in the blank contact information or from the organizing committee to learn more about the activities of the site can be voluntarily pasted personal recent photos.

Eight, specific requirements

1, sound institutions, strengthen leadership. The establishment of the county Tanabata matchmaking conference activities organizing committee, the organizing committee set up an office, the office is located in the regiment county; grass-roots units should also set up a corresponding work agencies, clear specialists responsible for; trade unions, regimentation, women's federation to closely cooperate, division of labor responsibility, and grasp the **** tube.

2, carefully organized, strict control. Grass-roots units should conscientiously fulfill the responsibility of the first responsible person, standardize the operation, strict review, and carefully gatekeeper to ensure that the activities of the fair, just, serious and standardized.

3, wide-open channels, strengthened publicity. Through microblogging, microblogging and other new media and television, network, meetings, banners, bulletin boards and other forms of fanfare, focusing on publicizing the event theme, purpose, significance, mode of participation, the content of the event, etc., to enhance the enthusiasm and initiative of the workers to participate in the campaign, create a momentum, create a good atmosphere, to ensure that the fourth eve of the dating conference a complete success.

4, this activity, all the interpretation of the right to the organizing committee.

First, the theme of the event: "Golden Autumn Marketing"

The event to "welcome Tanabata On this basis, each bank can, according to the characteristics of the bank's activities, extract the main "selling point" of the activity as a sub-theme.

XXX, 20XX - XXX.

Activities:

(a) "Marketing products happy to send" promotional gift activities.

In order to encourage cardholders to swipe their cards for consumption and paperless payment, and to promote the rapid growth of bank cards and self-service equipment, as well as to maintain and enhance the competitive advantage of MoneyGram's business, and to promote the sustained and rapid development of the remittance business, the following preferential promotions and gift-giving activities are being carried out:

1. "Eve marketing, self-service to send good gifts "

(1) During the activity period, customers holding our savings card who have made two payments on self-service equipment throughout the province can hold the payment voucher and deposit/withdrawal voucher and redeem a gift worth 200 RMB at the local business branch. First-come-first-served, while stocks last. The voucher must be the payment voucher of the same savings card, and the Bank will take back the payment voucher after the gift redemption.

(2) Customers who sign a bill payment agreement during the campaign period will receive a gift worth 200 RMB. The gift will be given on a first-come-first-served basis until the gift runs out.

The gift is purchased by each bank.

2, "Tanabata marketing, good gifts

(1) during the activities of the card is exempted from the annual fee for that year.

(2) card spending to reach a certain standard, with consumption transactions POS documents and bank cards to the local CCB designated location to receive the corresponding standard gifts, until the end.

Gifts should fully cater to the customer's recreational shopping during the holiday season, card spending of less than 5,000 yuan is recommended for zoo tickets, park tickets, shopping malls around the XXX and other dining environment of the elegant fast-food establishments package tickets, etc., the details of which are to be determined by the banks themselves.

All the localities should actively screen 3-4 large shopping malls, high-grade hotels, high-grade restaurants and other consumer trading volume of special merchants according to the local actual situation, the consumption of the day to meet the standards of the customer to take on-site gift way to enhance the activities of the sensational effect.

3, "Tanabata marketing, MoneyGram preferential giveaway"

During the activity period, MoneyGram remittance fee discount 20% range.

(2) "Tanabata marketing, product joy send" outlets personal banking product display and quality service activities.

The business outlets as a unit to carry out the "Golden Autumn marketing, product joy to send" quality service and personal banking products display activities.

2, branch tellers uniformly wear work badges, increase staff affinity, highlighting the Bank's staff warm, friendly service image.

3. During the campaign period, the outlets must set up a special publicity and consulting desk and equipped with a reserve guide to strengthen the dynamic promotion, guide customers to use the self-service channels provided by the Bank for ordinary deposit and withdrawal and payment services, and actively do the relevant work of prize redemption.

4, and actively carry out the work of branch quality service, improve the high-speed remittance and other business counter service quality, strengthen the exchange between counter personnel and customers, and effectively enhance the branch service image.

5, effectively do a good job of green channel services to customers, in strict accordance with the relevant requirements to provide customers with priority preferential services, to create a good holiday service environment for customers.

6, during the event, the banks use letters or manual delivery to send customers a unified provincial branch made a holiday card, and at the same time to prepare a certain amount of gifts. Gift bags are uniformly made and distributed by the provincial branch, and the gifts are provided by the banks themselves.

7, joint local catering, entertainment and other industries of high-grade cooperative institutions in the activities of the period to provide discounts to customers holding our card; joint airport, station and other transportation departments to provide VIP services to our customers.

8, during the Tanabata Festival, customers go out more, the banks to ensure that the wealth management center, wealth management counters and customer special window normal business; at the same time, the organization of business outlets, personal loan centers and other operating agencies to effectively implement the customer's green channel services and various priority preferential services, to create a good holiday service environment for the customer; in addition to the close collaboration, the strict implementation of the "roaming service" standard, to ensure that the head office of the bank to provide a good service to customers. In addition, we should work closely together to strictly implement the "roaming service" standard to ensure that the head office V customers can get specialized services nationwide, to fulfill the brand promise of Ledangjia.

Tanabata (August 2) is one of China's important national traditional festivals, in order to protect and pass on this intangible cultural heritage, give full play to the traditional festivals in the promotion of the excellent culture of the Chinese nation and strengthen the role of the carrier in the construction of civic ideology and morality, education and guidance of the people to establish a correct concept of love, the concept of marriage, promote family harmony and social Harmony, the branch decided to carry out in August "our festival. Love in Tanabata" theme activities, the specific implementation plan is as follows:

First, the guiding ideology

Deepening "our holiday" theme activities, to the construction of the socialist core value system as the fundamental, widely carry out the "our holiday - Tanabata" theme activities. "Our Festival - Tanabata Festival" theme activities. By carrying out a series of colorful activities, highlighting the Tanabata Festival love and loyalty, family happiness and other cultural connotations, guiding people to recognize the tradition, respect the tradition, inherit the tradition, carry forward the tradition, promote the healthy growth of the modern concept of the family, the formation of upward spiritual forces in the whole society and unity and harmony of the spirit of the bond.

Second, the theme of the event

The theme of "love and loyalty, family happiness" to guide people to pursue love and loyalty, family harmony and happiness of the good life.

Third, the content of the activities

1, to carry out the "love in the Tanabata. Chinese classic recitation" activities. The branch organization to carry out love poetry collection or recitation activities, advocating the concept of loyal love; each section of the organization to carry out the recitation of classic love poems, reciting beautiful love stories and other Chinese classic recitation activities, guiding people to feel the charm of the traditional culture, and strive to the positive pursuit of life, noble emotional realm, the healthy life interest to the cadres and masses. 2, to carry out the "love in the Tanabata "Various cultural activities. Branch will organize a bonfire love song activities, the Chinese traditional civilization of loyal love to carry forward, to create a happy family, social harmony atmosphere, "our festival - love in Tanabata" theme activities to a climax.

Fourth, the requirements of the activity

1, attach great importance to, carefully organized. "Our festival - Tanabata" is the branch of the Civilization Office advocated the development of "our festival" theme of an important part of the activities of the mass spiritual civilization is an important carrier of the activities of the mass spiritual civilization, each section should be combined with the civilization of the Bureau is carrying out the activities of the creation of civilized units, strengthen the leadership, carefully organized, so that a wide range of participation in the activities of the civilized unit, to strengthen the leadership of the civilized unit. Leadership, well-organized, to achieve broad participation, diverse, colorful and profound education. Each section should carefully organize the content of the activities, the Chinese classics recitation during the festival to the depth.

2, highlighting the theme, a variety of forms. To cultivate the people's noble sentiments as the main line, highlighting the theme of love and fidelity, family happiness, social harmony, we should focus on innovative activities, forms and carriers, the traditional Chinese culture and modern civilization closely integrated, leading civilization, cultivating noble sentiments, and enhance civilization.

3, strengthen the publicity, create an atmosphere. To increase publicity, give full play to the role of various types of media, widely publicized units, departments and offices in-depth implementation of "our festival - love in the Tanabata" activities, timely reports on the vast number of cadres and masses of the festival experience, to create a strong festive atmosphere.

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