The origin of Yonghui Supermarket and the story behind it

Yonghui Supermarket is a private joint-stock large-scale enterprise group cultivated in Fujian Province in the process of promoting the transformation of traditional farmers' markets into modern circulation methods.

In March 2001, Zhang Xunsong, who had already operated several small supermarkets, responded positively to the call of the provincial and municipal governments to "eliminate table pollution, improve community life, and build an assured market", and opened Fuzhou's first "agricultural supermarket", namely, Yonghui Pingxi Supermarket.

Yonghui Pingxi Supermarket, trying to introduce fresh agricultural products into modern supermarkets.

Yonghui Pingxi Supermarket has a business area of 1,500 square meters, of which the business area of "fresh area" accounts for 50% to 70% of the whole supermarket, with housewives and office workers as the main customer groups, covering a variety of seafood, agricultural and sideline products, table food, etc., equipped with pesticide residue detection equipment for fruits and vegetables, bidding farewell to the traditional farmers' market. Dirty, messy, poor farmers' markets?

This business format just appeared, with its unique business model, accurate market positioning was a great success, and quickly get the snowball type of rapid development, known as "people's livelihood supermarkets, the people Yonghui," by the state seven ministries and commissions as China's "agricultural to super" pioneer. The business model was included in the "China Retail Top Ten Innovation Cases", and Yonghui Liming Store was honored by the Fujian Provincial Economic and Trade Commission as one of the "Top Ten Supermarkets in Fujian".

Corporate Honors

2013:

May The Ministry of Agriculture, the National Development and Reform Commission, the Ministry of Finance, the Ministry of Commerce, the People's Bank of China, the State Administration of Taxation, the China Securities Regulatory Commission, All-China Federation of Supply and Marketing Cooperatives awarded "National Key Leading Enterprise of Agricultural Industrialization"

2012:

April All-China Federation of Trade Unions awarded "National May 1st Certificate of Merit"

May Fuzhou City The People's Government of Fuzhou City awarded "Golden Banyan Tree Award of Fuzhou City" Sina.com, China Reform Newspaper, Sohu.com, Oriental Fortune.com, and China Jiangsu.com awarded "2012 China's Top Ten Emerging Listed Companies"

June China*** Chongqing Municipal Committee and Chongqing Municipal People's Government awarded "Chongqing Outstanding Private Enterprise"

July, the State Council awarded "National Advanced Enterprise in Employment"

July, the Chongqing Municipal Committee awarded the Party Committee of Yonghui Supermarket of Chongqing with the following honor. "Chongqing Advanced Grassroots Party Organization in Striving for Excellence"

2011:

January Yonghui Supermarket was listed on the list of "2010 Most Influential Brands in Fujian Economy"

March Chongqing Consumers' Rights Protection Association awarded Chongqing Yonghui Supermarket with the "2010 Most Influential Brands in Fujian Economy" list. Chongqing Consumer Rights Protection Association awarded Chongqing Yonghui Supermarket "2010 annual after-sales service advanced unit"

May Yonghui Supermarket was awarded the title of "2010 Hefei City, the top ten new labor enterprises"

May Yonghui Supermarket Awarded the title of "Green Retail Market in Hefei City"

AugustYonghui Supermarket was ranked as the 16th Top 100 Enterprises in Fujian Province by Fujian Enterprises and Entrepreneurs Association, Fujian Daily Newspaper Group, and Fujian Provincial Center for Regional and Enterprise Evaluation

NovemberThe Leading Newspaper for Private Equity and Venture Capital Activities and Information in the Asia-Pacific Region In November, Asia Venture Capital Journal (AVCJ), a leading publication that reports on private equity and venture capital activities and information in the Asia-Pacific region, honored Yonghui Supermarket with the "IPO of the Year Award"

December, Yonghui Supermarket was awarded the "Listed Company with the Most Growth Potential" by the Daily Economic News. "

In December, Yonghui Supermarket was honored by China Business Federation and China Business Newspaper as the "Enterprise with the Most Growth Potential in the Decade of China's WTO Accession".

Baidu Encyclopedia-Yonghui Supermarket