What are the charging methods of online advertising cpc, cpm, cpl, cpa, cps and cpr?

1, CPC is the English abbreviation of "cost per click" to charge for each click. This method, combined with the click-through rate limit, can make cheating more difficult. Every click of netizens will bring real traffic or potential consumers to advertisers, which is one of the common charging methods in countries with mature networks.

2. CPM (cost per thousand people) is a kind of media or media scheduling with 1000 people or "family" as the cost calculation unit.

3.CPA (Cost Per Action) pricing method refers to charging according to the actual effect of advertisements, that is, charging according to valid questionnaires or orders, without limiting the amount of advertisements.

4.CPL is an effect marketing model, that is, a common advertising model that pays after each successful registration through a specific link.

5.CPS (cost per sale) is to convert the advertising amount with the actual number of products sold. CPS advertisement is a kind of online advertisement. In order to avoid the risk of advertising expenses, advertisers pay commissions to advertising websites according to the actual sales volume generated after clicking advertisements.

6. Cardiopulmonary resuscitation (the cost of each rating) is based on the feedback cost of each user and is charged according to each response of the audience.

Extended data:

Advantages of cardiopulmonary resuscitation:

1, low cost, compared with CPA and other modes, cardiopulmonary resuscitation has lower cost and higher user quality;

2. Advertisers are more impressed; Transparent consumption, advertisers can view the consumption records of messages;

3. It is convenient for market analysis and problem design summary;

4. Fast release, no need for interface, instant online, convenient data statistics; In-depth brand image and other advantages.

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