What is community e-commerce? Can you give a brief introduction? Then talk about how to do community e-commerce?

Community e-commerce is similar to the current major Internet flat vegetable basket projects. First of all, you should develop a highly recognizable APP. Now the Internet platform has just started to be a fresh platform and has not yet gained a firm foothold. At this time, you use your contacts and resources in your own community to gain a foothold in the community.

Positioning of products and services. The first step in doing community e-commerce is to determine what products and services you want to promote and operate, and what is the profit model of the products. Most of the products of community e-commerce are relatively close to the people, and basically they will be repeat customers in the future, and high quality and low price will last long!

Acquisition of seed customers. Set up a point in a place with a large flow of people in the community, launch offline product promotion within 1 week, add target customers' WeChat, and obtain customers' WeChat in the form of free experience, on-site visits and opening activities. Of course, if you have relatives of community seed customers in the early stage, this step can be omitted.

Fission more accurate customers through activities. Through the method of WeChat community marketing, such as designing our e-commerce product activity marketing single page, such as group buying activities, make the products and services that customers need into three or several groups of marketing activity pages, send them to target customers or communities, track the formation of groups, add new group members to become our community friends, and split more target customers.

Activate our community group, distribute some community benefits regularly, so that users in our community will not leave our community, and organize several key opinion leaders to make them active and lead everyone to spend.

Strictly control our products and services. The difference between community e-commerce and tradition is that many people in the community are acquaintances or repeat customers, and they are particularly concerned about the quality of products and services. Managing community e-commerce is more like managing trust!

Manage distribution and service quality. Now the distribution chain is relatively developed, and it is not difficult to do it. But we must also participate in it and make the difference between our community e-commerce and traditional e-commerce "face to face"!