How is the Internet market of beverages and e-commerce developing now?

Alcohol e-commerce is full of sorrow. Judging from the current market situation, alcohol e-commerce has not found the best way to make profits, and they are all in the status quo of spending money to earn money and losing money to earn popularity.

Alcohol products are different from other commodities, such as clothing, home appliances, books and so on. It will be a few days late, but it will not delay wearing or using. Alcoholic products are instant consumer goods, which are bought after drinking, with less consumption in the early stage. It is difficult for liquor e-commerce to solve the problem of instant consumption. If you blindly pursue express delivery, it will add a lot of costs and burdens to liquor e-commerce.

In addition, in order to survive and enhance their influence, some liquor e-commerce companies even fell to WeChat business. It seems to be WeChat business. In fact, it is similar to pyramid selling, attracting customers with high-margin products. Once such a model is seen through by consumers, it will not go far.

In the long run, alcoholic products are still a landscape of physical stores!