Catering diversion promotion program

The core of the free way is to attract eyeballs with free. Because most people have the psychology of cheap, but here the free must pay attention to one thing, that is, must be used everyone recognized, there is real value.

Can not use everyone can not feel the value of things, or too virtual things, free activities qualification. Free things must be real, perceptible, preferably in kind, we can see, can use, can touch some things.

There is a laundry boss, business is not good, I give him an idea, hang a sign in front of the store "free sewing" can help people in the community to modify the trouser leg, nail buttons and so on.

Obviously people come to sewing, each other to get the service is very grateful, obviously brought the laundry business.

About these 10 diversion methods, shared here, in fact, the method is infinite, as long as the understanding of human nature, to think, can come up with more diversion methods, I believe that smart friends can design their own.

Understanding the laws of human nature, the Tao of marketing - human nature!

In the understanding of human nature on the basis of the establishment of two directions, a core principle:

Two directions:

1, either let the customer feel that there is a cheap account, but you have a model that can make money.

2, to the customer output just need value, with value to attract, so that your investment is small, the effect is still very good, when we come to the traffic, according to the traditional way, the conversion rate is not high.

1 core principle: the principle of altruism

If we use community marketing, the customer circle, the marketing effect is more than three times than the effect of not using community marketing.

Dining attraction promotion program 2

Dining this industry that can make money, indeed can make money. But catering such an industry is an early morning black industry, but also a hard-working industry. For restaurant operators, every day to face a large number of consumers, is a very test service industry.

Open a restaurant is a very easy thing, but want to ensure that the operating results and operating income is very difficult. Today, the flower Miles catering design for many restaurant operators want to know the attraction of the promotion program is introduced to you, I hope to be able to help friends engaged in the catering industry.

First of all, to say that the most effective catering store diversion promotion program is certainly low-cost diversion. And now with the improvement of people's living standards, I believe that many people feel the increase in the cost of living, the cost of buying a variety of ingredients increased significantly.

So, now that people's lives under greater economic pressure, more and more consumers will certainly be greedy for a variety of `cheap. Therefore, for many newly founded restaurants, the initial and most effective attraction strategy can be used is the low price attraction strategy.

For example, the use of low-priced attraction strategy to create a star dish, the use of this star dish in the first few months of time to use unprofitable cost price to sell, through this dish to attract enough consumers.

In the use of low-priced strategy to attract enough consumers, the next restaurant can consider the implementation of diversion through the creation of special dishes. This is to meet the material base, many consumers will usually compare the food flavor between the various dining establishments, such as people will often mention in the life of people to compare each other which dining establishments food is more delicious, is such a reason.

In fact, for each restaurant, there should be each restaurant's own specialties, specialties are the first element to attract customers. The last is that you can consider strengthening the concept of holiday marketing

Because holidays are the time for consumers to rest, have enough time to spend, by marketing on holidays, not only can enhance the popularity of the food and beverage outlets, but also increase the visibility and influence of the food and beverage outlets, while also increasing the adhesion of the food and beverage outlets consumers.

Exchange customers

Exchange customers, to put it in another way is customer resources **** enjoy. As long as we put our customers and each other's customers circle together basically realize the **** enjoy.

Buying Customers

The thinking behind buying customers is to front-load the giveaways, first buy customers in through gifts, and then facilitate the transaction, so that attracting traffic is not a big problem. Do you think the investment will be relatively large, in fact, as long as the measured turnover rate and profit is good, we can easily determine whether this program can earn money. First, the precise customer to buy in, as long as to achieve a certain turnover rate, we are cost-effective.

Old with new top customers rebate

In addition to the above two methods, there is an innovative model. Imagine, if the registered members are assigned a unique promotional QR code, recommending new customers to scan the code to register and recharge, you can get vouchers or points for the store to buy a single credit to use. At the same time, you can view the commission corresponding to the recommended new customers. Members A, B, C, D, A developed member B, B developed members C and D. B stored value, A take B's rebate, C, D stored value, B can take C, D's rebate. In this way, both old customers can be retained and new customers can be brought.

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