What is omni-channel marketing? What are the advantages and disadvantages?

Omni-channel marketing is also called "marketing matrix". Compared with traditional media, the advantages outweigh the disadvantages. Its main feature is that the current practical social media platforms include Weibo, WeChat, a little information, Today's headlines, UC Media, qq WeChat official account, Baidu Baijia, Phoenix Media, QQ Space, Wikipedia, Baidu Know, Post Bar, Tianya Forum, Live Broadcast, etc.

Second, what is the significance of marketing matrix to an enterprise?

1, which can connect all available media and help brand communication;

2, can reduce advertising investment, low cost to obtain high exposure, high conversion.

3. In some cases, various channels can exchange resources and complement each other.

This is also its significance and characteristics, and its shortcomings are also great. It is limited to the communication between major online media.

Unlike traditional media spreading on billboards or elevators. One is active communication and the other is passive communication. This requires you to be able to export for a long time and constantly interact with customers. Just two points require you to have enough knowledge reserves, be able to seize hot spots and spread them effectively.

This is the basic advantages and disadvantages of omni-channel marketing, and I hope it can help you.