Which effect is better, new media advertising or traditional advertising?

New media advertising and traditional advertising have their own advantages and disadvantages. With globalization, new media has broken the monopoly of traditional media on information. And the effects of new media advertising and traditional advertising, we need to understand the differences between new media and traditional media:

(1) Market difference. At present, the traditional media is monopolized by the state and needs a "transportation permit". Monopoly is protective, can make money and bring high profits. However, the Internet has no monopoly protection. As soon as the Internet came into being, it was in fierce market competition.

(2) the difference of audience. Traditional media is "audience-oriented" and online media is "audience-oriented". In online media, viewers have more choices.

③ Different management methods. The development of traditional media has a very clear management mechanism and structure. Editors are supreme and despise the market. However, the management mechanism of online media is relatively vague.

④ The content is different. In the hierarchical management of traditional media, the editing authority of online media is relatively greater than that of traditional media.

⑤ The time limit is different. Traditional media has a clear release time limit and time period. Time and quantity. This communication restriction determines that the audience's attention is also time-limited: there is a one-time attention every day. Online media is rolling 24 hours a day, so you must pay attention to N times a day to avoid missing important news.

⑥ The layout is different. Newspapers have layout rules, and the weight, priority, title treatment and layout area arrangement of newspapers do not exist on the website. Network media spreads information in the form of time stream. There is no concept of plane layout. Network media has not yet formed a mature layout language like newspapers.

⑦ Differences in writing. Online news articles pay attention to speed and short articles.

The main features of new media advertisements are fast spread, wide coverage, strong interaction, various forms and crossing the time and space boundaries, so that users can understand and receive various service information in a shorter time.