Traditional Culture Encyclopedia - Traditional festivals - What is the core of Tongrentang's TCM culture?
What is the core of Tongrentang's TCM culture?
Concocting although complicated must not dare to save labor, taste although expensive must not dare to reduce material resources," from the book was written in 1706, "Le's generations of ancestral pills and cream Dan under the formula" preface.
At this time Hu Xueyan was not born. Hu Xueyan also opened a pharmacy, and it is not excluded that he quoted this sentence.
Beijing Tongrentang is a famous old Chinese medicine industry, founded in the Qing dynasty in the eighth year of Kangxi (1669), since the first year of Yongzheng (1723) formally for the Qing imperial palace pharmacy medicine, through eight generations of emperors, up to 188 years.
Successive generations of Tongrentang people abide by? The traditional tradition of Tongrentang is to establish the principle of "no one can see the cultivation and no one can see the taste and no one can reduce the material resources".
Tongrentang's products are characterized by unique formulas, high quality ingredients, and a high level of quality.
The products of Tongrentang are famous for their unique formula, high quality materials, exquisite craftsmanship, and remarkable therapeutic effect.
The products are well known both at home and abroad, and are sold in more than 40 countries and regions.
At present, Tongrentang has already formed the modern pharmaceutical industry, retail business and medical services under the overall framework of the Group, supporting the formation of ten companies, two bases, two hospitals and two centers.
The Group has established a 1032 project, including two listed companies in China and abroad, more than 800 retail stores, and 28 overseas joint venture companies (stores) in 15 countries and regions.
In China with a long history and culture, the dragon is the supreme symbol, Beijing Tongrentang centuries of pharmaceutical excellence and features: unique prescriptions, quality materials, exquisite craftsmanship, therapeutic efficacy, and thus enjoys a good reputation in the domestic and international pharmaceutical market.
The trademark adopts two flying dragons, which represents the long history of Chinese medicine culture, and the fact that the trademark has a long history. Tongrentang" as the main design is a symbol of the quality of medicine. As the main pattern is a symbol of the quality of drugs; the entire trademark pattern signifies that Beijing Tongrentang is the treasure of the country, based on the inheritance of traditional pharmaceutical characteristics, the use of modern science and technology, the research and development of more new drugs for the benefit of the people.
Expanded Information
Tongrentang Chinese medicine culture, one of the traditional Chinese medicine, declared by the Chinese Beijing Tongrentang (Group) Limited Liability Company, one of the national intangible cultural heritage.
Tongrentang Chinese medicine culture is centered on the values of "cultivating benevolence and virtue, helping the world to maintain health", the quality concept of "not daring to save labor despite the complexity of cooking, and not daring to reduce the material resources despite the high cost of taste", and the management concept of "speaking of trust and righteousness, emphasizing the harmony of people". The business philosophy of "trustworthiness and harmony", the professional ethics of "treating everyone as equal and equal", as well as Tongrentang's brand name and unique mark, the "Le's Ancestral Pills and Paste Formulas for Pills and Pastes for Generations" and the "General Catalogue of Pills and Paste Formulas for Various Symptoms of Pills and Pastes for Pious Sectors of Tongrentang," the traditional traditional Chinese medicine concoctions, and the characteristics of Tongrentang's medicine, i.e., the combination of traditional Chinese medicine and imperial medicine, as well as its unique characteristics. The characteristics of Tongrentang's pharmacy, i.e., the fusion of traditional Chinese medicine and palace pharmacy, are summarized as "unique prescription, excellent material selection, exquisite craftsmanship, and remarkable curative effect".
In May 2006, Tongrentang's traditional Chinese medicine culture was included in the first batch of national intangible cultural heritage list in the category of traditional medicine, item number IX-7.
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