The methods of integrated marketing communication include

The methods of integrated marketing communication include: establishing consumer database, studying consumers, contact management, and formulating communication strategies.

Establishing consumer database: The starting point of this method is to establish a database of consumers and potential consumers, which should at least include personnel statistics, psychological statistics, consumer attitude information and previous purchase records.

Research on consumers: in integrated marketing communication, consumers can be divided into three categories, loyal to the brand. Loyal consumers and capricious consumers of other brands. Obviously, these three types of consumers have different "brand networks", and to understand the brand networks of consumers, we must rely on consumer behavior information.

Contact management: the so-called contact management means that enterprises can communicate with consumers at a certain time, place or occasion.

Formulate communication strategy: what kind of contact management this means, what kind of information should be disseminated, and then, formulate clear marketing objectives for the integrated marketing communication plan. For most enterprises, marketing objectives must be very correct and digital.

Characteristics of integrated marketing

Integrated marketing is to reorganize enterprise behavior and market behavior with consumers as the core, comprehensively coordinate and use various forms of communication, deliver consistent product information with a unified goal and unified communication image, realize two-way communication with consumers, quickly establish the position of product brands in consumers' minds, and establish a long-term close relationship between product brands and consumers, so as to achieve the purpose of advertising communication and product marketing more effectively.

On the Internet today, Weibo, blogs, WeChat, forums, post bars, etc. They are all marketing "bread" that enterprises pay attention to. The emergence of every marketing channel will inevitably set off a small wave in the industry. A set of data released by the State Administration for Industry and Commerce shows that less than 40% of enterprises have a life span of more than 5 years. It has become an effective way for enterprises to extend brand credibility and influence and enhance economic benefits to carry out marketing activities that conform to the methods and concepts of network communication with the Internet as the carrier.