Perrine Chou's Personal Achievements

1) Lovemarks' "Love Brand" concept

From concept to implementation, Perrine Chou advocates that advertisers should not just "talk to themselves" from the manufacturers' point of view, but must understand the consumers' inner aspirations, so as to To establish loyalty, intimacy and emotional connection between the brand and the audience. Her philosophy can be seen in a number of Shengshi's brand advertisements, such as Olay, Hafez, Crest, Schweppes, Mead Johnson, Lipton Paint, Pulse, and VW POLO, among others.

Over the past ten years, with the credibility of the "FMCG Queen", it has vigorously promoted advertisers to emphasize the "female-led" consumption habits and media use, and has brought the brand from the traditional TV box to outdoor, women's magazines, buses, subways, supermarkets, etc., making it the favorite brand of women. The campaign will bring brands from traditional TV frames to outdoor, women's magazines, buses, subways, supermarkets, etc., so that women's favorite brands can be widely publicized, and indirectly improve women's quality of life and brand choice.

2) Industry-recognized Individual Achievements

In the 2006 R3 report, Sheng Shi Great Wall, under the leadership of Peggy Chau, won four important awards (audited by a third party and voted on by advertisers)

a) Most Original Creative Agency

b) Most Creative Agency with Effective Creative Programs

c) Best TV Production Level

c) Best TV Production Level

c) Best TV Production Level

d) Most Forward-looking, Customer Service and Solutions

3) Promote Positive Social Values

In 2007, Olay's TV advertising campaign reached 600 million dollars, and Perrine Chou, fully aware of the far-reaching social impact of such a campaign, advocated a harmonious family life, friendships, and relationships within the advertisement; encouraged women to emphasize on both career and family; and advocated the compatibility of inner and outer beauty. Zhou Peilian, as a modern successful woman with family responsibilities and insight into women's inner aspirations, launched a series of Olay "Surprise Yourself, Start with Your Skin"

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"At the end of 2007, a new creative platform was launched, "Chinese Beauty", which is a new approach to beauty. Chinese beauty", the modern different ages, different roles, different needs of women to be cared for, will be "the most loving brand" to upgrade to a new level. "Chinese Beauty" is an all-sensory emotional connection. "I love your bravery, your strength, and your careless beauty. Love your phoenix eyes and white porcelain skin, love your filial piety and unconditional payment (pregnant women), to the brand's spirit of love for the consumer, praised the Chinese women's inner beauty, values and personal charisma of such communication strategies, and competitors thin speak, the external star-like gaudy into a strong contrast"

But from the Olay's sales of the past 10 years, thousands of times the growth of sales. It proves that Shengshi and Zhou Peilian's role as strategic navigators of Magnolia Oil has been thoroughly successful, forward-looking and enlightening in grasping the beauty market and women's mentality, with a long way to go. Active participation in industry training, the next generation of advertisers to pay a valuable internship experience sharing, the team's conduct norms rigorous, insisting that whether serving international or local brand owners, must use professional knowledge and international standards and clean conduct, to enhance the reputation of the industry. In the past 10 years, when there are many foreigners at the top of international 4A, we have been promoting "localization of talents and internationalization of professional knowledge" with the ultimate goal of establishing "only love brands" and "originality" as the means. Means, the past two years to promote the traditional customer thinking, towards a truly interactive integrated marketing direction. In the rare 4A bosses, lead by example, full support for local and international creative awards, such as Effie and Cannes, France, NY Festival, D& AD, One Show, etc. proposed not only to do a good job in China, but also the merits of Chinese advertising and the spirit of China, the world's eyeballs before the emergence. （Peak Performance is constantly promoting the improvement of China's creative level to a globally recognized quality level.

Creativity

1. We are the first to promote the establishment of "Only Love Brand" in China, and propose that we should not only practice the Love Brand in the market, but also, as a people-oriented enterprise, we should practice the Love Brand in the minds of our customers and employees.

2. We believe that a creative work environment will accelerate the creation of original works by integrating creativity into the office environment and corporate culture.

For example: baby room conference room, High-Tech room, S&S movie theater, etc.

3. Establishment of "S&S University". It strengthens the communication and mutual inspiration among different creative industries. For example: invited "Kung Fu" editing and post-production technology producers and staff in the S&S U exchange of ideas; there are different famous directors, creatives in various industries; PARSONS packaging design and beauty school teachers, and so on. Emphasis on international standards, promote quality production and thinking.

4. In Zhou Peilian leadership of the Shengshi Great Wall International Advertising Agency 8 years, won numerous Chinese and foreign awards (see annex), including China's first Silver Lion in Cannes, and Olay oil in the site broadcast "massage chapter" to get the highest honor of the Chinese awards Gold Medal. In addition, she led the Shanghai Shengshi, Nippon Paint won the EFFY 2007 Gold Award, this advertisement has entered the final stage of the Asia-Pacific Advertising Competition, and then won the Asia-Pacific Gold Award (this award will be officially announced in late February 2008), the advertisement has entered the final stage of the Asia-Pacific Advertising Competition, and then won the Asia-Pacific Gold Award.

5. Through Shengshi China's invention of the Xploring (searchers) research tool, the real consumer mindset, children, Chinese young people and modern Chinese women to make in-depth discussions, y affecting the product development strategy of some clients (Procter & Gamble, Danone pulsation; BBK OPPO, etc.)

Social Impetus

In the promotion of the product, Zhou Pei Lien has also been a key player in the development and marketing of the product. At the same time of promoting the products, Shengshi Great Wall under the leadership of Zhou Peilian understands the great social influence of media placement, the six brands of Procter & Gamble alone have more than 2 billion, plus other brands (such as Mead Johnson, BBK, Danone pulsation, etc.) the figures show that more than 3 billion, greatly influencing the market for media placement. At the same time, we y understand the importance of social stability and harmony, instill a sense of responsibility, put forward positive values, and from time to time take the initiative to the client to put forward the premise of "social responsibility" to create public service announcements.