5 advertising company graduation internship report template

The first template of graduation internship report of advertising company

I. Internship time: xx, xx, xx -XX, XX.

Second, the internship location

Xx advertising company

Third, the internship content

On xx, xx, 20xx, I entered xx advertising company for a xx-month internship in xx system design. In xx, xx advertising company is a typical local small company. Its company is mainly composed of environmental and holiday decoration, advertising design and other businesses.

Xx Advertising Design Co., Ltd. takes creativity as the principle, introduces new ideas from foreign advertising companies, and combines the operational advantages of local advertising companies to explore a unique and effective operating model of advertising companies. Is a professional advertising company integrating management, talents and technology. At the same time, with the goal of "providing first-class design for customers and helping customers to shape a good corporate image", with the principle of "honesty first and service first" and in the spirit of being pragmatic, diligent and brave in exploration, we will provide customers with satisfactory and effective services at multiple levels and in all directions.

When I entered the company on the first day, I had a simple interview with the manager, leaving no too many tasks. Let me get familiar with the environment and know about the company, including its scale, department and division of labor. Then let me participate in the design of Coca-Cola advertising posters, just to test my ability in the design process.

Fortunately, I can participate in design projects as soon as I enter the company, just to exercise myself. However, due to lack of experience, I failed to make a good design plan at first. Later, through the guidance of the design director and the help of colleagues, plus the professional knowledge of the school, a better plan was made. After two days of running-in, I clearly know what shortcomings and deficiencies I have. At school, because there are fewer opportunities for actual exercise, I am still not very proficient in software operation. And can't respond to customers' requirements immediately.

Through the work practice in the first two days, I have a basic understanding of the company's design process. First, the customer puts forward the requirements, and then the design director reasonably assigns tasks according to the degree of customer demand and the design characteristics of each designer, giving full play to the advantages of each designer, so that the design can satisfy the customers as much as possible and attract the attention of consumers.

After a few days of trivial design tasks, I learned a lot that can't be mentioned in textbooks. Because work is to directly contact customers, the purpose of our work is to satisfy customers. Of course, while we are not lacking in creativity, we should also consider its timeliness in the market. It does not mean that creative design must adapt to market competition, which involves the importance of marketing and management of design. How to make the design achieve the expected market effect, first of all, we need to analyze the market involved, find the most suitable target consumer groups, position the market, and then determine the core of the project. All design activities are carried out around the core concept, so as to make the planned project not deviate from the market.

Fourth, the internship summary

I read a lot of books and movies about advertising in a short time, and I have some trivial ideas about advertising creativity. Advertising is not an easy industry. In fact, advertisers are lonely and forgotten. Advertising is a reflection of life, and many impossible phenomena are ingenious and creative in retrospect.

Xx coke case:

1, xx Coca-Cola has done all the advertisements of 19xx, and then started the channel promotion: how to make coke available everywhere when they want to drink it.

2.xx Coke adjusts its distribution mode according to different channels. When all channels are available, how to do relevant advertising activities or programs that are meaningful to consumers? For example, at Christmas, xx Coke changed Santa's clothes from the original yellow to the familiar red, which is the significance of brand creativity in life. A good idea can stimulate people's enthusiasm and humor for the environment, and the advertisement brought by a product is absolutely beyond your imagination. The most basic thing in advertising is to know what its purpose is, not to make your company famous. This is the last step. More importantly, sell the goods. To be a professional advertiser, you should look for this thing.

This internship has enriched my knowledge in this field, made me step forward to a deeper level, and promoted my foothold in the future society to a certain extent. However, I also realize that it is not enough to rely on internship these days, but also to accumulate bit by bit in my usual study and work and constantly enrich my experience. The road ahead of me is still very long, and I need constant efforts and struggles to really walk well.

The short-lived intern survived, and his mood was very complicated, which can be said to be joy and nostalgia. I am glad that I will go back to school soon to meet my lovely classmates, and I miss my colleagues and friends in xx Company.

Looking back on my internship life, I was deeply touched and gained a lot. Later, I summarized the internship report and felt very gratified. I learned a lot about society in practice, which I couldn't learn in class, broadened my horizons and increased my knowledge, which laid a solid foundation for me to go to society soon and achieved the purpose of arranging this internship for us by the school.

These are some of my feelings during my internship, and they have also started a new journey in my life. After returning to school, I will accumulate bit by bit in my usual study and work, constantly enrich my experience and study professional knowledge harder. While enriching my social experience, I have taken a big step towards my life destination!

The second advertising company graduation internship report template

After two years of basic study and one year of professional in-depth study, I have changed from a layman who knows nothing about advertising to an out-and-out advertising enthusiast and researcher. No matter how good theoretical knowledge is, it needs to be combined with practice. Without practice, theoretical knowledge is just an empty shell. Now we need to find our own balance between theory and practice. It is precisely because of this that we college students who are about to enter the workplace should pay more attention to practice and never miss any opportunity to practice, exercise ourselves and get to know ourselves again. Advertising is also a hot major in China, and it is a field that will inevitably appear and gradually mature after the maturity of various industries in China. And we just stand out among the comprehensive talents who meet the needs of social development. We should not only be good at advertising design and other artistic fields, but also have our own ideas and creativity, and have a preliminary grasp of management, marketing and financial management. As a student, I can't meet such requirements. In order to improve my ability, I worked as an intern in a small local advertising company for two weeks this winter vacation, although the advertising company is not as standardized as international companies and its business scope is very narrow; Although my internship there was only a short two months, what I learned in these two months was something I couldn't learn in school and was an important asset in my life. The following is my detailed internship report and experience:

First, the purpose of internship

Through a certain period of social practice, I gradually adapt to my major, master professional skills, and understand the organization, departments, daily business activities and overall situation of advertising companies. And recognize the role of advertising and advertising companies in society, the relationship between advertising and manpower, capital and society.

Second, the internship time

Xx，xx，xx-xx，XX

Third, the internship location

Xx advertising co., ltd

Fourth, the internship content

On xx, xx, 2020, in order to experience practice and study, I was introduced to xx Advertising Co., Ltd. for two weeks. In my hometown, xx, xx Advertising Co., Ltd. belongs to a typical local small company: small scale and little business. The business scope is relatively narrow, and the company is mainly composed of storefront design, inkjet advertising design, wall advertising and other business components.

Verb (abbreviation of verb) internal situation of the company

The company's employees are stable at around 10, and the number of advertisers served at the same time does not exceed 10, among which 5 or 6 are old customers, including some unknown customers. The internal setup of the company is the same as that of the general company: the boss is the general manager of the company, responsible for the overall planning and management, economic investment and operation of the whole company; There are business department, production department, design department and installation department. Because the company is a private enterprise, the scale is small, and the work mobility of employees within the company is very strong, and there is no obvious division of labor. People from all departments can help each other. Therefore, I am also honored to participate in the work of most departments of the company, understand the operation form of the company and learn a lot.

At the beginning of my work, I didn't know how to do specific things because of my lack of experience. The general manager asked me to be in charge of the reception, advertisers and some trivial matters. But even so, I learned a lot from the industry.

After three or four days of reception, I became familiar with the company's business and began to help in various departments. These things let me learn a lot of things that are not in the textbook. Because my job is to contact customers directly, the purpose of our work is to satisfy customers. Of course, we must not lack creativity, but also consider its timeliness in the market. It does not mean that creative design must adapt to market competition, which involves the importance of marketing and management of design. How to make the design achieve the expected market effect, first of all, we need to analyze the market involved, find the most suitable target consumer groups, position the market, and then determine the core of the project. All design activities are carried out around the core concept, so as to make the planned project not deviate from the market. It is not easy to plan the whole process. This makes me admire the general manager and the employees of the company.

Sixth, the internship summary

After xx months of internship, I learned a lot that I didn't learn before, and I also learned about the operation of the advertising industry and advertising companies. In this internship, I mainly have three experiences:

1, teamwork is the most important.

In a company, the company is a big collective, and everyone works hard and strives for the same goal. At this time, we need everyone to have the spirit of teamwork. Because a good advertising work needs the close cooperation of many departments to complete. When all departments cooperate, there will inevitably be ideological collisions and contradictions. At this time, if individuals just insist on their own opinions and refuse to listen to other people's suggestions, then one can't complete a good advertising work. Therefore, a team's good teamwork spirit is the basis for the team to create good advertising works.

2. We should fully combine the ideas of advertisers.

Advertisers will inevitably want to add their own views and ideas in the process of making advertisements. In this practice, I have met several advertising cases in which advertisers made suggestions. General designers and advertisers will distrust advertisers and think that advertisements should be artistic and should not be mixed with other motives. But it turns out that the advertiser's consideration is also right, and he can focus more on sales.

3. Advertising creativity should be combined with reality.

Advertisers can't just live in their own ideal state in advertising planning, and the creative process can't be completed by their own imagination. The two most important words are market. Only by paying attention to the market, gaining insight into the market potential and meeting the market demand can we achieve the purpose of promoting products and be considered as a good advertisement. Just like Ogilvy's point of view, a qualified advertiser must pass the sales barrier. Only by being in the sales industry, understanding the laws of the sales industry and understanding the market demand can we make good advertisements. If an advertiser leaves the market and only relies on his own imagination to create and plan advertisements, then his advertisements must be vague. In short, this practice has taught me that no matter how good the product quality and unique the product nature, it must be linked to the market. Advertisers can plan good advertisements as long as they know what consumers want and what the market demand is when planning advertisements.

This internship has enriched my knowledge in this field, made me step forward to a deeper level, and promoted my foothold in the future society to a certain extent. However, I also realize that it is not enough to rely on internship these days, but also to accumulate bit by bit in my usual study and work and constantly enrich my experience. The road ahead of me is still very long, and I need constant efforts and struggles to really walk well.

The third advertising company graduation internship report template

I. Internship Purpose I hope that through this graduation internship opportunity, I can understand the operation of advertising companies, the work of newspapers and media, the daily business activities of agency companies and the overall state of the industry, realize the relationship between manpower, capital and society related to planning and design activities, expand my knowledge, expand my contact with society, increase the theoretical knowledge of the newspaper industry, exercise and improve my ability in social competition, and more importantly, evaluate my future career direction.

Second, the internship requirements

Through social practice, proficient in professional skills, understand the art and design institutions, their departments, daily business activities and the overall situation. And realize the relationship between art design activities and manpower, capital and society.

Third, the internship unit summary

1. Introduction to the advertisement

Advertising is a kind of propaganda means to convey information to the public openly and widely through certain forms of media for specific needs.

Advertising can be divided into broad sense and narrow sense. Broadly speaking, advertisements include non-economic advertisements and economic advertisements. Non-economic advertisements refer to advertisements that are not for profit, such as various announcements, notices and statements of government administrative departments, social institutions and even individuals. Advertising in a narrow sense only refers to economic advertising, also known as commercial advertising, which refers to advertising for profit. It is usually an important means to communicate information between commodity producers, operators and consumers, or an important form for enterprises to occupy the market, promote products and provide services.

2. Company introduction

Based on the principle of creativity, xx Company introduced new ideas from foreign advertising companies, and combined with the operational advantages of local advertising companies, explored a unique and effective operating model of advertising companies. Is a professional advertising company integrating management, talents and technology. At the same time, with the goal of "providing first-class design for customers and helping customers to shape a good corporate image", with the principle of "honesty first and service first" and in the spirit of being pragmatic, diligent and brave in exploration, we will provide customers with satisfactory and effective services at multiple levels and in all directions.

Fourth, the feeling of internship.

Out of school, into the society, to meet the challenges of the future. I came to xx Co., Ltd. with my resume and excitement.

I applied for an internship in xx Co., Ltd. for half a month to study. Since I entered the company, the company's employees have been stable at around 10, and the number of advertisers has not exceeded 10. There are only five or six stable long-term customers, including some unknown customer groups. Even so, as far as I know, the company's benefits are good and it is in a period of steady rise. The internal setup of the company is similar to that of other companies at the same level: the boss and the general manager are responsible for the overall planning and management of the whole company; There are business department, production department, design department and installation department. Because the company is small in scale and the internal staff can operate flexibly, I have also been able to participate in the development and exchange of copywriting, creativity and customer service of several customers, and gained many rare opportunities for learning and exercising. The following is my internship diary and the working status of the design projects of major clients I participated in.

When I entered the company on the first day, I had a simple interview with the manager, leaving no too many tasks. Let me get familiar with the environment and know about the company, including its scale, department and division of labor. Then let me design the brochure of xx Human Resources Company, just to test my ability in the design process.

Fortunately, I can participate in design projects as soon as I enter the company, just to exercise myself. So, I put what I learned into practice and quickly made three plans in one day. After reading it, the design director was very satisfied, and he could safely leave other design tasks to me. Due to lack of experience, I was mainly responsible for some trivial design tasks at first. I haven't really participated in a relatively complete activity plan. After two days of running-in, I clearly know what shortcomings and deficiencies I have. At school, because there are fewer opportunities for actual exercise, I am still not very proficient in software operation. And can't respond to customers' requirements immediately.

In a few days, I read a lot of books about advertising and marketing, and I have some trivial ideas about advertising sales.

Verb (abbreviation of verb) practical conclusions and suggestions

Advertising is one of the main ways of brand communication. It spreads brand information to consumers through various media, tells brand feelings, shapes brand personality, and then forms a strong brand influence on consumers' psychology. From the perspective of advertising psychology theory, advertising plays an important role in building consumers' brand awareness, cultivating brand intentions and changing attitudes towards brands.

Advertising has six main effects on consumers. They are:

1. attract attention. Advertising gives consumers a certain degree of shock and concern in a novel and unique way.

2. Disseminate information. Advertising spreads the information of goods and brands to consumers, thus forming the cognition and image of goods, especially brands.

3. Mood. Advertisements impress consumers' psychology by telling their feelings, causing emotional and emotional buzz, and further generating trust in goods or brands on the basis of good feelings.

Step 4 persuade. While spreading commodity information and arousing emotions, advertisements gradually influence consumers' attitudes, persuade consumers to change their original attitudes, and urge consumers to like and buy commodities gradually.

5. Guide the purchase. Advertising can greatly exaggerate the wonderful effect of commodity consumption or purchase, give consumers an obvious demonstration role and guide people's consumption and purchase behavior.

6. Create fashions and trends. Advertisements often repeat the same contents and demands to consumers many times in exactly the same way, making use of popular social and psychological mechanisms to create a sensational effect and inspire more consumers to participate in the purchase.

Abstract of intransitive verbs

In a few weeks, I read a lot of newspapers and related advertising planning, and I also have some trivial ideas about advertising planning. Advertising media is not an easy industry. In fact, many advertisements in newspapers and periodicals are lonely and forgotten. Similarly, many planned activities are not all-inclusive. The direction of efforts now is how to plan an innovative activity, how to make good ideas inspire people's enthusiasm for the company and products, and how to improve the advertising effect brought by a product activity. I very much hope that in the future, I will make a decent and valuable plan through my study, expand my knowledge and make a difference in planning this unit through my own efforts.

In addition, during this internship, I also participated in the work of advertising design and typesetting, which is another great gain, which has promoted my future work and business ability and enhanced my future competitiveness.

In the future life, we should pay more attention to understand such a passage: the future world: direction is more important than hard work, ability is more important than knowledge, health is more important than achievement, life is more important than diploma, and emotional intelligence is more important than IQ!

Article 4 Advertising company graduation internship report template

The months of internship are over. During this month's internship, I learned a lot of knowledge that I can't learn in class and benefited a lot. Now I will make a work summary for this month's internship. First of all, I would like to introduce my internship unit: X Advertising Company. Our company is a professional design company, serving customers in the principle of being honest and doing things sincerely. Now the companies we serve have achieved good benefits. The business is quite extensive, including designing and producing domestic street signs, light boxes, printed materials, display advertisements, and acting as an agent for self-made advertising business; Undertake packaging design, decoration design and environmental art decoration design; Provide celebration and corporate image planning. Companies adhere to the marketing-oriented, using marketing tools and promotional ideas to help enterprises gain opportunities and advantages in the market.

With strong technical force, professional design concept, unique design style, excellent design and production personnel and perfect after-sales service personnel, we will create a more perfect corporate image for our client companies. Starting from X, during a month's work, I participated in the internship in the marketing department of this company. I think the company's superior pre-sales promotion is driven by the company's CI image system and the intuitive display of product support: because it has a group of elites who have been engaged in advertising design and printing for a long time, they are good at grasping customer needs and have rich experience in project management implementation. They constantly improve and improve themselves in the spirit of thinking for customers and serving customers.

After entering the company, I understand: survival by quality, development by reputation, confidence by price, rest assured by time, and make every effort to meet customers' smiles. Excellent design can reduce the risk of enterprise operation to a certain extent. Adhering to the pragmatic and effective design concept, Lianke insists on original design, and through careful investigation and rigorous analysis, from the perspective of end customers, it creates accurate and highly commercial image design for customers. Our aim is to help enterprises improve brand value and competitiveness through a series of activities such as positioning, creation, publicity, promotion, application, maintenance and management of corporate brand visual image.

Positive sales process and our lean business and technical support; Take the road of characteristic marketing, fast and high-quality after-sales service, so that customers can fully feel our company's constant pursuit of perfect service purposes. The company is committed to strengthening internal quality management and advocating meticulous work style. The time when wine is not afraid of deep alleys has long passed, and even the best products need good methods and ideas to complete sales.

Today's consumers will not buy your products themselves, which has long been proved by the rapidly changing market; The concept of packaging can no longer be summarized by traditional printing technology, material processing, layout design and so on. Manufacturers have good products to sell, so how to effectively convey the core values and concepts of products to consumers accurately? What we advocate is the concept of strategic packaging, which is a high-end strategic packaging method based on consumers, market and research. We believe that the basic function of packaging should be not only to package and transport goods, but also to bring market value to manufacturers. It is a sales weapon that conforms to the overall marketing strategic direction and can bring sales performance to enterprises. And all this requires full communication and careful thinking.

This makes me deeply realize that it is important to learn professional knowledge well in school, but it is more important to apply the learned knowledge flexibly to practice. During the internship of 1 month, I had my own work card like a real employee and felt that I was no longer a student. I get up at 7 o'clock every day and go to work like a real office worker. During my internship, I will abide by the factory regulations and learn from experienced colleagues with an open mind. A month's internship has taught me a lot of things I didn't know before, and I have a deeper understanding of xx advertising company. Through understanding, I also found that the company has some problems:

Due to the objective factors and subjective efforts of market competition, the business success rate is not stable enough, the sales management is not perfect enough, and the withdrawal of funds is sometimes not timely enough, which directly affects the normal operation of the company; Market information feedback is slow, and the work of developing new customers is not detailed enough.

In practice, we are required not only to have professional knowledge and work enthusiasm, but also to have unique insights and flexible creativity. We are not lobbyists to promote design, nor are we narcissistic artists. We are consultants and staff officers. We will help customers establish and improve their image in stages, and provide advice and help to customers.

Honesty is also the principle of our work, and profit is not our goal. Investigation is our important work, and any design needs careful observation and careful thinking. We need visual design and strategy consultants to solve brand positioning, creation, promotion, publicity, application, maintenance and management for enterprises or other customers.

Internship is a necessary experience for every college graduate. It enables us to understand the society during the internship, so that we can learn a lot of knowledge that we can't learn in class at all. It also broadens our horizons and broadens our knowledge, laying a solid foundation for us to further move towards society in the future. Practice is an attempt to apply the theoretical knowledge we have learned in practice.

Fifth advertising company graduation internship report template

First, the purpose of the internship is to learn the application of graphic design software such as photoshop and CorelDRAW.

Understand the design and production process of graphic design company

Contact application design customer source

Second, the internship time

20xx x month x day-20xx year x month x day

Third, the internship location

xxxxxxxx

Fourth, the internship unit

Xxx Design Studio (xx) was formerly xxxxx Advertising Company, which was established in 20xx. Nowadays, the commercial field involves catering, real estate, medicine, clothing, tourism, water conservancy, electricity, literature and art, etc. , serving major enterprises and institutions. The region spans xxxxxx, with customers from Mongolia, Spain and the United States.

Verb (abbreviation of verb) practical content

1. Make a promotional film for xx design studio.

When I was a freshman, I studied MAYA, 3D and other professional animation software, as well as AdobePremiere, a post-synthesis processing software for video and audio. Because my major is animation design and production, there are still some limitations compared with the work needs of graphic design companies, so the person in charge of xx design studio asked me to complete a promotional film of the studio in combination with my major and the actual needs of this design studio.

The content of the promo is divided into seven parts: the title-the introduction of the studio-the display of some service customers (signboards)-the display of hotel publicity materials-the display of publicity materials such as leaflets and CD covers-the display of packaging design-the end of the film.

Three softwares, 3D, AdobePremiere and photoshop, are used. In the process of making, I not only consolidated the use of my own software (3D, AdobePremiere), but also got a deeper understanding of animation and handling video and audio effects, and also got a better understanding of the use of photoshop.

4. Understand the design and production process of graphic design company.

From the process point of view, the first is to communicate with customers and understand their needs; Secondly, produce a certain number of samples according to the quality requirements of customers; Then the customer and the designer discuss the choice again and modify the sample draft; Then the final draft is signed by the customer and the designer; Finally, computer printing, mainly in the designer's color correction.

3. Contact the customer source of application design.

In the process of internship, I really understand that design is not to evaluate the value for beauty or personal preference. A really good design should meet the needs of customers and the aesthetics of the times. Constantly incorporating fashion elements, grasping the pulse of the times and innovating their own design concepts are the keys to continuously promoting career and personal growth.

In modern society, design has entered the market economy, that is, it has become a commercial industry, and the purpose of commodities is to create value. The relationship between designer and client is mutually beneficial, so how to communicate with client completely is very important. When designing, we must first understand the customer's own needs and aesthetic trends. People's tastes and appreciation styles are different. We should get first-hand information from communication and observation with customers. This is also a test of our communication ability and adaptability.

Sixth, the internship summary

In the process of internship, team spirit is what I feel most. From the design studio to the design company, it is a team. Only when people unite can a good design be produced. This is not a design dominated by personal design. Creating value in a design company is not only a person's thinking, but also the result of the division of labor and cooperation of the whole company. Otherwise, there is no final discussion, which will only delay the design time and prolong the design process.

Being good at listening to others' opinions and combining our own opinions will make our design more perfect.