Analysis on the Development Status and Trend of Animation Industry

In recent years, the animation industry in China has developed rapidly, and the number of users in the animation market is also increasing. In June 2020, Weibo Animation released the White Paper on Weibo Animation in 2020. The data shows that by April 2020, there are 292 million users in Weibo, with the growth rate exceeding 10%.

Among the nearly 300 million pan-secondary users, nearly 50.23% are female users and 49.77% are male users. The gender ratio is relatively balanced.

In terms of age, animation users are generally younger, and people under the age of 25 account for more than 60%. The proportion of people under the age of 30 reached 83. 17%.

From the perspective of regional distribution, the animation user area has obviously sunk, and the number of users in 1-2 cities only accounts for 38.80%, among which the proportion of users in 3 cities has greatly increased, with an increase of 20.30% compared with 20 19.

Surrounding areas are more popular.

Generally speaking, animation users in China have a strong willingness to spend, and their consumption behaviors are mainly buying related original and fan products (44%), paying for content/rewarding/giving gifts (26%) and participating in offline activities (18%).

In the consumption of related goods, the payment for the periphery and content of genuine animation is more popular, with 58% and 56% of animation users paying for the periphery and content of genuine animation respectively.

-For more data, please refer to Forward-looking Industry Research Institute's "China Animation Industry Development Prospect Forecast Investment Strategic Planning Analysis Report".