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Opportunities and Challenges Faced by College Students' Entrepreneurship
Opportunities and Challenges Faced by College Students' Entrepreneurship
Guest: First of all, I agree with President Niu very much. This is an extremely good period of entrepreneurial opportunities. Why? Teacher Niu introduced it from a global perspective. From the enterprise's point of view, your cost is the lowest in winter. When you have enough time to study at first, you can start to grow, spend some time to grow well and accumulate your sales ability. This is in the catering industry, because I work in the catering industry and feel the same way. Since winter, many people have started to learn from small shops. I can make some suggestions. During the start-up, especially now, don't just do it for survival. It is very important to find some market segments. Maybe there are only two or three customers at first. It doesn't matter. If you find some market segments that big companies can't do, and companies with hundreds of people can't do it, then at this time, several or even one or two college students can start a business from a market segment. Usually, customers' needs come from market segments and are generated. So I think this means a small investment, and then you can see that this enterprise has enough prospects to grow slowly, wave after wave. In this growing process, you always try to stand at the forefront and not let others throw it out. Finally, I believe that through your management ability and your sales,
Moderator: We should appeal to college students not to underestimate their talents. We should have a very deep and small breakthrough. You should enter the circle first, and then seek development in the circle.
Guest: That's right. College students must be afraid of expanding the market when I start a business. If I open a restaurant with 5 million yuan, I will definitely say that I will open a small restaurant with 5,000 yuan or do something small, and I must not make it too big.
Moderator: I will have a worry. If I am a college student, if my audience is exquisite, wouldn't I be very fragile? If they don't approve, my career will be more difficult to move forward.
Guest: The audience is not necessarily vulnerable. Market segments are often very narrow. In fact, your competitors will not be too easy, and there will be no giants to compete for this market segment. So you can be relatively successful in the market segment. For example, everyone may have bought needles for sewing machines. It seems that the needle market is not very profitable, but in fact, the needle market is often monopolized by one enterprise, accounting for 90%, and the rest of the enterprises are basically not.
Moderator: Don't worry about the small user base at first.
Customer: Don't really worry. As long as it can survive, it means that the market needs it.
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