Traditional Culture Encyclopedia - Traditional festivals - Why non-selection of customers may cause blurring of business positioning

Why non-selection of customers may cause blurring of business positioning

Non-selection of customers may cause the enterprise positioning ambiguity because of the following reasons: the ambiguity of market positioning, the scope of the product or service is not clear, and the brand image is not clear.

1, the ambiguity of market positioning: companies without a clear customer base, it is difficult to make effective positioning and strategy for specific needs.

2, the scope of the product or service is not clear: if the enterprise does not choose customers, it is impossible to determine what kind of products or services they need to provide for which customers.

3. Unclear brand image: Companies need to connect with their customers and build a good relationship of trust so as to increase the value and image of their brand.

Enterprises should select specific customer groups according to their goals, market conditions and resources, and do further analysis to understand customer needs and behavior, and develop appropriate marketing strategies and marketing strategies.