What does pm mean?

Pm is the abbreviation of Product-manager, which means product manager or product planning.

Product manager (English: Product-manager, abbreviated as PM), also known as product planning, refers to the person who plans and manages a certain product or a certain type of product in the company, and is mainly responsible for product research and development, manufacturing, marketing and channels. Product manager is a difficult role to define. If it must be defined in one sentence, then the product manager is the person who serves the end user and is responsible for the whole product life cycle.

Product managers need to consider the characteristics of target users, competitive products, whether products conform to the company's business model and many other factors. Generally speaking, a product manager manages one or more tangible products. However, product managers can also be used to describe people who manage intangible products such as music, information and services. The role of product manager in tangible products industry is similar to that of project director in service industry.

Noun source

Since 1927, the United States P &；; Since the emergence of the first product manager in G (Procter & Gamble) Company, the product management system has been gradually applied and popularized in more and more industries, and has achieved extensive success. Since then, many leading domestic enterprises have adopted the product manager management mode and stepped out of the "ivory tower" of product research and development, so that product research and development can be targeted and meet customer needs quickly.

According to the certification standard of "UCPM product manager" issued by CIFAL Center of the United Nations Institute for Training and Research, the responsibility of product manager is to lead and manage a vision-driven cross-functional team, and form a deep understanding of users' needs according to the results of market and user research, so as to develop products that create value for users by using new technologies or/and new business models and through a series of scientific processes, tools and methods, and carry out product life cycle management.

At the same time, coordinate other relevant functional departments and personnel in the enterprise to complete product design, research and development, testing, listing, operation, manufacturing, promotion, service and delisting, help the enterprise realize its commercial interests and promote its sustainable development.

Refer to Baidu Encyclopedia-Product Manager for the above contents.