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Religious culture is an important part of human traditional culture, which affects people's ideology, living habits and customs, permeates into the fields of literature and art, astronomy and geography, and is an important part of tourism resources. Tourism is not only an economic phenomenon, but also a social and cultural phenomenon. Modern tourism is a large-scale exchange of various cultures. With the development of tourism, its social influence and its role in religious culture have been paid more and more attention by relevant parties. Therefore, the relationship between religious culture and tourism is close and interrelated. Developing religious and cultural resources is of great significance to the development of tourism. The development of tourism is also conducive to the inheritance, dissemination, exchange and research of religious culture. The relationship between religious culture and tourism is complementary and develops together.

First, the impact of religious culture on tourism

Religious culture is not only an integral part of human culture, but also a unique and attractive humanistic tourism resource with great tourism value. The utilization and development of religious and cultural resources is conducive to the formation of characteristic tourism products, opening up new tourism markets and attracting tourists, which is of great significance to the development of tourism. At present, the total number of followers of various religions accounts for more than 60% of the world population. Many countries attach great importance to the development of religious and cultural resources, focusing on pilgrimage, evacuation, burning incense and worshipping Buddha, investigation and research, because devout religious beliefs and strong thirst for knowledge will turn into tourism motives. Some famous religious sites in the world, such as Mecca in Saudi Arabia (Kaaba Temple in Islam), Jerusalem (Church of the Holy Sepulchre of Jesus, Al-Aqsa Mosque in Islam, and Solomon in Judaism), Bethlehem (the hometown of King David in ancient Israel, the legendary birthplace of Jesus), Rome in Italy, and Vatican (the center of Catholicism in the world), have all become developed places for international tourism.

There are various religions in China, including local religions such as Taoism; There are also foreign religions such as Buddhism, Islam and Christianity. There are also religions with China's national characteristics influenced by foreign religions, such as Zoroastrianism and Ambry. There are more than 50 religious sites/kloc-0 in the three batches of national key cultural relics protection units announced by the State Council alone, and there are more than 3,000 religious sites in various provinces, municipalities and autonomous regions. Rich religious and cultural resources have attracted believers, experts, scholars and ordinary tourists at home and abroad. Buddhist culture has a far-reaching influence on China, gradually forming Buddhist rules, rituals and sects adapted to China's national conditions, leaving many famous temples, grottoes and stupas, which are well-known at home and abroad for their large number, exquisite art and long history. 1987, the State Council announced 42 national key Buddhist temples in Han areas 142. Rich Buddhist culture is different and special in identity: as a Buddhist temple, the magnificent architecture of Wutai Mountain and the residential structure of Jiuhua Mountain are unique; As sculptures, the stone carvings in Yungang, Shanxi and the clay sculptures and clay sculptures in Maijishan, Tianshui show two different artistic techniques. If we make further analysis, we will find that the three major Buddhist buildings will show different styles because of different times, sects and regions.

Take Mazu, a Taoist deity, as an example. On Mazu's birthday (the 23rd day of the third lunar month), there were a sea of people inside and outside the Meizhou ancestral temple, and incense was flourishing. Tourists come from all over the world, especially in Taiwan Province Province. They always carry Mazu back to visit relatives, pay homage and make wishes.

Of course, due to the differences in religious beliefs and sects, religious believers all over the world have their own holy places. In the process of publicity and solicitation, it is necessary to be targeted in order to achieve the ideal effect. According to the characteristics of religious culture, we should pay attention to enriching tourism commodities, increasing income and earning foreign exchange. Such as selling various religious souvenirs, Buddhist wooden fish, sachets, beads and statues, and providing vegetarian meals; Taoist paintings of "Eight Immortals Crossing the Sea" and "Three Lines of Fulu Hands" and books introducing religious places of interest. Taking Putuo Mountain, a Buddhist resort, as an example, according to the types and characteristics of tourists and the local reality, various images reflecting the scenery of Putuo Mountain and Buddha statues dominated by Guanyin Bodhisattva were sold, which played a unique role and brought good economic benefits. Using religious festivals to promote the development of tourism. With the spread of religious culture, some religious festivals not only meet people's psychological requirements, but also are deeply rooted in people's hearts. Christian Christmas and Easter are popular all over the world, and the Dai people's Songkran Festival and the Islamic Eid al-Adha Festival are gradually accepted by people, and their novelty and mystery are quite attractive.

Religious music art attracts people with its profound and indifferent melody and unique style, especially Buddhist music, Christian hymns and hymns, which are deeply appreciated by believers and become an essential content for holding religious ceremonies and celebrating religious festivals.

Religious culture can also affect the development of tourism through indirect forms. Many characters, stories and legends in religious culture are very vivid, and they have been made into films, television and literary works, which are widely circulated. For example, the story of Guanyin Bodhisattva in The Journey to the West, the story of Tang Priest's Buddhist scriptures and some scenic spots such as Flame Mountain, etc. With the spread of TV and novels, the famous Taoist mountains and stories in Eight Immortals Crossing the Sea have been accepted by more and more people, which has inspired some potential tourists to participate in tourism activities. The release of the film Shaolin Temple makes it a must-see for martial arts lovers and tourists.

Religious culture also has a certain influence on tourist hotels. According to the demand of the tourism market, when the hotel to be invested accounts for a considerable proportion in a certain country or a certain religious believer, then the hotel to be invested must have suitable facilities and meals, and must not violate and violate the religious beliefs and customs of the guests. Therefore, in some areas with religious sites, it is necessary to invest in the construction of hotels or rooms that conform to religious regulations. If you invest in a hotel near the mosque to receive Islamic believers, and the hotel does not have special beef and mutton catering facilities, it will also cause dissatisfaction among guests. In a word, tourists with different religious beliefs should be provided with corresponding reception services. For example, Muslims can't provide dishes made of pork; Buddhist believers should be vegetarian; On the "Buddhism and Taoism Festival", Laba porridge should be provided; Christian Christmas should make Christmas trees, hold Christmas parties and distribute Christmas cards and other small gifts.

Religious culture not only affects the hotel's hardware facilities, but also needs software management and services. In hotels that undertake the reception of religious believers, employees should have rich knowledge of religious culture so that managers can adopt and formulate correct reception plans for guests with different religious beliefs; The waiter can provide satisfactory service for the guests; The tour guide can also give the guests a better tour guide explanation.

Second, the impact of tourism on religious culture

Tourism is both an economic phenomenon and a social and cultural phenomenon. Modern tourism is a large-scale exchange of various cultures. The development of tourism, the exploitation and utilization of tourism resources and the development of new tourism markets have attracted more guests to visit, make pilgrimages and engage in academic exchanges, which is conducive to the spread, exchange and development of religious culture, and also plays a role in the protection and restoration of religious cultural relics and historic sites.

To develop tourism, we must vigorously develop tourism resources, among which protecting and developing religious cultural heritage is an important task in the past and the future. Since the reform and opening up, with the implementation of the party's religious policy and the promulgation and implementation of laws and regulations on cultural relics protection, many religious cultural relics have been repaired and maintained. For example, chengde mountain resort and Dunhuang Mogao Grottoes are all protected by the state; Bamboo Temple in Yunnan, Waiba Temple in Chengde and Tanzhe Temple in Beijing have also been repaired. Quanzhou, known as the "Museum of World Religions", is also listed as the first batch of 24 famous historical and cultural cities in China. Many religious organizations in Quanzhou have resumed their activities, religious and cultural heritage has been sorted out and disseminated, and cultural relics and historic sites have also been protected and repaired, reappearing their former features. Due to the implementation of the relevant policies of the party and the people's government, many religious cultural relics that are on the verge of disappearing or in disrepair have been protected and restored, and have played a new role. The development of tourism also urgently needs to protect and develop religious relics and restore religion. Cultural heritages such as temples and palaces allow visitors to be immersed in the scene, appreciate the culture and art of various religions, increase their religious knowledge, and inherit and spread religion, a traditional human culture. With the arrival of various overseas religious tour groups, it provides many opportunities for Chinese and foreign religious figures to strengthen contact and exchange, and creates favorable conditions for the spread of religious culture and academic research. In addition, with the increase of believers and tourists, many people donate money, which provides a lot of money for the protection and maintenance of religious cultural relics.

Of course, the development of tourism has both positive and negative effects on religious culture. The increase in the number of tourists has brought some man-made destruction and environmental pollution, such as tourists doodling, throwing things and making loud noises in religious tourist areas, which has destroyed the unique quiet and extraordinary atmosphere of religious scenic spots.