What are some of the common marketing strategies used by tourist destinations

When marketing a tourist destination, you can refer to the following practices.

1, festival detonation: through the activities, gathering customers to attract flow, significantly detonate the market increment. This is the premise of the scenic spot to detonate the market, with creative innovation to create with dedication and perseverance, to provide scenic spot activity planning, activity resource import, activity operation guidance, specifically summarized as festivals, creative activities, exhibition activities, sports events in four aspects.

2, Netflix diversion: focus on the eyeball economy, to create a new image of tourism, the need for Netflix diversion. Net red has a strong interactive ability, in its red behavior or events, can attract a large number of fans attention. Local netroots are invited to the scenic spot to pick up and shoot. The popularity of a scenic spot sometimes relies on a photo or a short video. We hope that with the help of local netizen resources, we can open up a new "netizen era" for the scenic spot.

3, explosive import: (1) explosive card points. The use of clever decoration and build creative landscape in order to create a good atmosphere, add a lot of fun and mood to the park. (2) Explosive rides. Combine with the topography and landscape, introduce amusement programs to extend the tourists' playing time in the area.

4, the introduction of sacred songs: once, the popular "Liuyang River" to make the small town of Hunan Liuyang famous all over the world, Wang Feng's pervasive sentimental "Beijing, Beijing" so that the end of the world travelers sighing, the "waves of Gulangyu Island," so that people are full of yearning for Fujian.

5, mobile business: the scenic area to introduce stores is the core of the rapid meet the second consumer supply, can quickly import food and beverage, shopping and other commercial needs, is the best way to retain tourists, mobile stalls do not need to account for the construction of land, but also do not need to tear down the building. Mobile stores include all kinds of specialty food trucks, creative containers, merchandising kiosks, commercial showrooms, etc., food, culture and creativity will become a new point of consumption and detonation point.

6, wisdom empowerment: technology to lead the fashion trend, the scenic spot to open the burning travel scenic spot number, through the scenic spot number visitors can participate in both immersive interactive experience, such as exploration treasure hunt, lucky draw, knowledge quiz, and other activities; can also be live to understand the scenic area to eat, drink, play and play the whole strategy. Can also through the AR mode, realize AR new experience