Common marketing strategies

1, emotional marketing strategy: Emotional marketing is an enterprise brand marketing strategy that focuses on consumers' personal emotional differences and needs, and realizes the business objectives of the enterprise through emotional packaging, emotional promotion, emotional advertising, emotional word of mouth, emotional design and other strategies. In the era of emotional consumption, consumers pay attention not to quantity, quality and price, but to emotional satisfaction and psychological recognition. Emotional marketing starts from consumers' emotional needs, stimulates and evokes consumers' emotional needs, induces consumers to sing in their hearts, and integrates emotions into marketing, so that emotional marketing can win ruthless competition.

2. Experience marketing strategy: Experience is usually generated by direct observation or participation in events, whether these events are real or virtual. Experience will involve customers' senses, emotions, emotions and other perceptual factors, as well as rational factors such as knowledge, intelligence and thinking, and it can also be caused by some physical activities. The basic facts of the experience will be clearly reflected in the language, such as verbs describing the experience: like, admire, hate, hate and so on. Adjectives: cute, attractive, exciting, cool and so on.

3. Implantable marketing strategy: Implantable marketing usually refers to the strategic integration of products or brands and their representative visual symbols and even service content into various contents of movies, TV dramas or TV programs, so that the audience can make an impression on products and brands unconsciously through the reproduction of scenes, and then achieve the purpose of marketing products. We often see the implantation of different brands in many movies and TV plays, but we can learn from them in digital marketing activities. The popularity of micro-video can be directly copied to the network platform and realized on various platforms that output content.