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The traditional six media are those?

1, the six media

1, newspapers; 2, radio; 3, television; 4, the Internet; 5, magazines; 6, cell phones The traditional four major media are: newspapers, magazines, radio, television, in addition, there should be outdoor media, such as street signs and light boxes of advertising space. With the development of science and technology, gradually derived from the new media, such as: IPTV, electronic magazines, etc., they developed on the basis of traditional media, but with the traditional media and qualitative differences.

2, from the emergence of the order of division

1, newspapers and publications should be the first media; 2, radio should be the second media; 3, television should be the third media; 4, the Internet should be called the fourth media; 5, mobile networks should be the fifth media. Among them, 4 and 5 belong to the category of new media. However, in terms of current influence, today's radio is tomorrow's television. Television is gradually reduced to "second media", while the Internet is gradually rising from "fourth media" to "first media". Although the advertising revenue of TV has been growing significantly, the "advertising cake" is increasingly being divided by the Internet, outdoor media and other new media, as well as the change of print media, all the advertisers have created the data has made this an indisputable fact. At the same time, the print media has covered newspapers, magazines, picture books, envelopes, calendars, three-dimensional billboards, neon lights, airborne, LED billboards, light boxes, outdoor TV walls, lunch boxes and other advertising platforms; airwave media has also covered the radio, television and other advertising platforms.

3, according to its form is divided into

In terms of its current suitability, the media should be divided into its form of plane, airwaves, the network of the three major categories, namely: 1, plane media: mainly including printing, non-printing, photoelectricity, etc.. 2, airwave media: mainly including radio, television advertising (subtitle, standardized version, film and television). 3, network media: mainly including network index, print, animation, forums and so on. That is to say, if the form to be adjusted appropriately, a clear division of "media", then, China's current media is only "three major media".

4, the computer division of the media

International Telephone and Telegraph Advisory Committee CCITT (Consultative Committee on International Telephone and Telegraph, a subcommittee of the International Telecommunication Union ITU) divided the media into five categories: (1) Perception Medium: (Perception Medium). (Perception Medium): Media that act directly on human sensory organs to produce direct sensations. For example, sounds that cause auditory responses, images that cause visual responses, and so on. (2) Representation Media (representation Medium): refers to the intermediary media for transmission of sensory media, i.e., the code used for data exchange. Such as image encoding (JPEG, MPEG, etc.), text encoding (ASCII code, GB2312, etc.) and sound encoding. (3) Presentation Medium (Presentation Medium): refers to the media for information input and output. Such as keyboards, mice, scanners, microphones, cameras, etc. for the input media; monitors, printers, speakers, etc. for the output media. (4) Storage Media (Storage Medium): refers to the physical media used to store the representation media. Such as hard disk, floppy disk, disk, CD-ROM, ROM and RAM. (5) Transmission Media (Transmission Medium): refers to the physical media used to transmit the media. Such as cables, fiber optic cables, etc. We usually say "media" (Media) includes two meanings. One refers to the physical carrier of information (i.e., storage and transmission of information entities), such as books, wall charts, disks, CD-ROMs, tapes, and related playback equipment, etc.; the other layer of meaning refers to the form of expression of the information (or form of communication), such as text, sound, images, animation and so on. Multimedia computer in the said media, refers to the latter, that is, the computer can not only deal with text, numerical values and such information, but also to deal with sound, graphics, television images and other different forms of information.