Advantages and disadvantages of telemarketing

Advantages: increase enterprise benefits.

Telemarketing can increase the turnover of enterprises. For example, in the reservation centers of hotels and restaurants, there is no need to simply wait for customers to call to make an appointment (entry). If you take the initiative to call customers (outbound calls), it is possible to make more appointments, thus increasing your income.

Because telemarketing is an interactive communication, when answering customers' incoming calls, it is not limited to meeting customers' appointment requirements. At the same time, we can also consider cross-selling (selling related products that exceed the requirements) and value-added selling (selling products with higher prices). This can expand the turnover and increase the efficiency of enterprises.

Disadvantages: low success rate

Telemarketing needs a lot of data, and the quality of data directly affects the success rate of telemarketing. Particularly accurate telemarketing can be called database marketing, but in most cases, the telemarketing data is not very accurate, and the data is only preliminary screening. The more accurate the data, the more fields and the more suitable for product positioning, the higher the success rate of telemarketing.

However, the screening and verification of data requires enterprise cost, so many enterprises realize the importance of data, but are unwilling to pay the cost to improve the database, so the success rate of telemarketing in the market is only hovering at 0.5%-2.5%.

Extended data:

Personnel responsibilities

1. Make a telemarketing plan, master telemarketing skills, actively explore the market, and complete the sales tasks assigned by the company on time;

2. Call back to customers by telephone to maintain good relations with customers and promote long-term cooperation between the company and customers;

3. Answering customers' inquiries enthusiastically, providing customers with quality services and maintaining the company's image;

4. Record customer information in detail and feed back relevant information to the competent leader or relevant departments in time;

5. Participate in various sales meetings and resolutely implement the decisions of the meeting;

6. Seriously implement the company's sales policies, systems and norms, and act according to procedures;

7. Do a good job in coordination and communication with various departments, and keep the smooth connection between work and various departments;

8. Pay attention to teamwork, support and help each other with colleagues, make progress together, and put an end to bad behaviors such as going its own way.

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