Definition of micro-marketing

Micro-marketing is a series of processes to establish, transform and strengthen customer relationship and realize customer value through strategic, manageable and continuous online and offline communication with mobile Internet as the main communication platform. Mr. Du, an expert member of Internet Association of China Network Marketing Working Committee, pointed out that micro-marketing emphasizes "exquisiteness", "nuance" and "exquisite design" from the operational concept. The core means of micro-marketing is customer relationship management, through which passers-by can become customers and customers become partners. The basic models of micro-marketing include attracting new customers (developing new customers), taking care of old customers (transforming old customers) and forming alliances (establishing customer alliances). Enterprises can use one or more of the above three modes for micro-marketing according to their own customer resources. He summed up nine standard actions of micro-marketing: attracting passers-by, collecting visitors, activating potential customers, screening and testing customers, transforming existing customers, cultivating loyal customers, tapping big customers, promoting friends and forming alliances to change customers.

Micro-marketing is actually a mobile network microsystem. Micro-marketing = Weibo (Sina Weibo)+Micro-vision (micro-movie)+Personal WeChat+QR code+public platform+company micro-mall. Micro-marketing is the integration of online and offline marketing, with offline drainage to online payment and online drainage to offline (physical storefront) browsing.

"Hello, Earth" Encyclopedia, the Great God Peak Match! Originated in today's economic era dominated by market demand, consumer demand is characterized by refinement and diversification, and market segments are becoming more and more mature. At the same time, stimulated by the rapid progress and application of Internet technology, the development rhythm of the overall market is also accelerating. Therefore, enterprises need to establish a set of flexible management thinking, constantly optimize enterprise structure and related services, go into battle lightly, and cope with unpredictable market changes freely. In this environment, the concept of "micro-marketing" came into being. As an important auxiliary link for enterprises to achieve profitability, marketing is regarded as a magic weapon by many business operators. However, the traditional extensive promotion method can no longer meet the marketing needs of the refined market, and the return on investment of enterprises is also declining. The market urgently needs a faster and more efficient marketing method.

With the rapid development of the whole Internet economy, the network-based marketing industry has mushroomed, and its overall service level has also shown a step-by-step growth, so the precision marketing model based on network technology came into being.

3 With the advent of the era of social media and mobile Internet, social media has become more closely related to life. Marketing communication has begun to move towards a brand-new 3.0 era, and a brand-new marketing wave is coming. Its core is to pay attention to the innovation of media channels, experience content and communication methods, and emphasize the interaction between virtual and reality. These most suitable platforms all come from the use of social media.