Traditional Culture Encyclopedia - Traditional festivals - Electronic media advertising catalogue
Electronic media advertising catalogue
Section 1 Overview of Basic Principles of Electronic Media Advertising
Section 2 Traditional Electronic Media Advertising
Section 3 Multimedia Technology and Multimedia Advertising
Section 4 Internet and Internet Advertising
Chapter II Planning and Design of Electronic Media Advertising
Section 1 Overview of Electronic Media Advertising Planning
Section 2 Basic Principles of Electronic Media Advertising Design
Section III Visual Communication Design of Electronic Media Advertisement
Chapter III Publication, Evaluation and Management of Electronic Media Advertisements
Section 1 Electronic Media Advertising Methods
Section 2 Media Strategy of Electronic Media Advertising
Section 3 Measurement of Electronic Media Advertising Effect
Section 4 Supervision of Electronic Media Advertising
The fourth chapter is the creation of traditional electronic media advertisements.
Section 1 Creative Skills of Radio Advertising
Section 2 Production of Radio Advertisements
Section 3 Creative Skills of TV Advertisement
The fourth quarter TV advertising production
Chapter V Website Planning and Online Advertising
Section 1 Overview of Internet and Internet Advertising
Section II Main Contents of Website Planning
Section 3 Web Page Design and Production
Section IV Website Operation and Promotion
Section 5 Online Advertising on the Internet
Chapter VI Electronic Multimedia Advertising and Streaming Media Advertising
Section 1 Electronic Multimedia and Multimedia System
Section 2 Types and Applications of Electronic Multimedia Advertisements
Section 3 Electronic Multimedia Advertising Design
Development and application of the fourth throttling media advertisement
Chapter VII Design and Production Basis of Electronic Media Advertisement
Section 1 Hardware Environment of Electronic Media Advertising Design and Production
Section 2 Software System for Designing and Making Electronic Media Advertisements
Section 3 Digital Graphics and Image Technology
The fourth quarter computer animation technology
Section 5 Digital Audio and Video Technology
Section 6 Multimedia Design and Production Basis
Chapter VIII Design, Production and Release of Online Advertising
Section 1 Investigation and Effect Evaluation of Online Advertising
Section 2 Design and Production of Online Advertising
Section 3 Basic knowledge of web page design and production
The fourth section introduces the design and production of online advertisements by using main tools and software.
Chapter IX Electronic Media Advertising Production Technology and Software Application
Section 1 Multimedia Format Conversion and Computer Graphics Production
Section 2 Digital Audio Production
Section 3 Digital Video Production and Nonlinear Editing
The fourth quarter, the production and examples of multimedia demonstration advertisements
Chapter 10 Appreciation of Excellent Electronic Media Advertisements (TV Advertisements and Internet Advertisements)
Main references
postscript
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