Traditional Culture Encyclopedia - Traditional festivals - Electronic media advertising catalogue

Electronic media advertising catalogue

The first chapter is the basic principles and forms of electronic media advertising.

Section 1 Overview of Basic Principles of Electronic Media Advertising

Section 2 Traditional Electronic Media Advertising

Section 3 Multimedia Technology and Multimedia Advertising

Section 4 Internet and Internet Advertising

Chapter II Planning and Design of Electronic Media Advertising

Section 1 Overview of Electronic Media Advertising Planning

Section 2 Basic Principles of Electronic Media Advertising Design

Section III Visual Communication Design of Electronic Media Advertisement

Chapter III Publication, Evaluation and Management of Electronic Media Advertisements

Section 1 Electronic Media Advertising Methods

Section 2 Media Strategy of Electronic Media Advertising

Section 3 Measurement of Electronic Media Advertising Effect

Section 4 Supervision of Electronic Media Advertising

The fourth chapter is the creation of traditional electronic media advertisements.

Section 1 Creative Skills of Radio Advertising

Section 2 Production of Radio Advertisements

Section 3 Creative Skills of TV Advertisement

The fourth quarter TV advertising production

Chapter V Website Planning and Online Advertising

Section 1 Overview of Internet and Internet Advertising

Section II Main Contents of Website Planning

Section 3 Web Page Design and Production

Section IV Website Operation and Promotion

Section 5 Online Advertising on the Internet

Chapter VI Electronic Multimedia Advertising and Streaming Media Advertising

Section 1 Electronic Multimedia and Multimedia System

Section 2 Types and Applications of Electronic Multimedia Advertisements

Section 3 Electronic Multimedia Advertising Design

Development and application of the fourth throttling media advertisement

Chapter VII Design and Production Basis of Electronic Media Advertisement

Section 1 Hardware Environment of Electronic Media Advertising Design and Production

Section 2 Software System for Designing and Making Electronic Media Advertisements

Section 3 Digital Graphics and Image Technology

The fourth quarter computer animation technology

Section 5 Digital Audio and Video Technology

Section 6 Multimedia Design and Production Basis

Chapter VIII Design, Production and Release of Online Advertising

Section 1 Investigation and Effect Evaluation of Online Advertising

Section 2 Design and Production of Online Advertising

Section 3 Basic knowledge of web page design and production

The fourth section introduces the design and production of online advertisements by using main tools and software.

Chapter IX Electronic Media Advertising Production Technology and Software Application

Section 1 Multimedia Format Conversion and Computer Graphics Production

Section 2 Digital Audio Production

Section 3 Digital Video Production and Nonlinear Editing

The fourth quarter, the production and examples of multimedia demonstration advertisements

Chapter 10 Appreciation of Excellent Electronic Media Advertisements (TV Advertisements and Internet Advertisements)

Main references

postscript