What is the prospect of costume model props industry?

After ten years' rapid development, the costume model and props industry in China has entered a period of adjustment.

(A) changes in the international demand structure, the traditional export model needs to be transformed.

20 1 1 year, "order transfer" has become one of the most important problems facing the industry. 20 1 1 China's clothing manufacturing costs have risen sharply. Domestic prices of raw materials such as cotton fluctuate greatly, and problems such as quality, price and delivery date of raw materials occur frequently; The international economic recession has led to an increase in the sensitivity of the international fashion model props procurement industry to cost and price; Worried about the rise of trade protectionism against China; As well as the competitive countries in the international processing industry, the superposition of these factors has led to a concentrated outbreak of order transfer to other countries and regions, and the export situation of the industry has turned sharply.

In fact, the transfer of international processing orders for fashion model props is only a part of the adjustment of international demand pattern.

From the demand of China's traditional export markets such as Europe, America and Japan, as a consumer necessity, the demand elasticity of fashion model props in developed countries is relatively small, and the total demand and demand structure are basically stable. The large-scale transfer of orders by developed countries is based on the consideration of cost, quality and efficiency, and also on the development of China's competitors, thus reducing their dependence on China. The accelerated development of these competing countries shows stronger cost and price advantages in the field of low-end processing, and some of them have fully improved their rapid response ability by taking advantage of their geographical advantages, which poses a severe challenge to China's export clothing model prop model, which mainly relies on the absolute cost advantage and the supply advantage of the complete industrial chain.

From the perspective of emerging markets, China's export of fashion model props to emerging markets is in the ascendant, and there is still a great market space. However, macroeconomic fluctuations and local political turmoil in developing economies make China's fashion model props export unstable, and its stable position in emerging markets has not yet been established.

Although order transfer is the inevitable result of international division of labor, from another perspective, the form of international orders has changed since the financial crisis, and short orders, small orders and fast orders have become the norm. At present, the costume model props processing industry in China has not fully adapted to this demand change. In addition, after China's absolute cost advantage gradually lost, it did not use the improvement of labor productivity to enhance its comparative advantage in the international division of labor, nor did it provide additional value such as research and development and services to enhance the value of additional costume model props, so it lost some relatively high-quality orders.

(B) the domestic market structure adjustment, the competition prospect is more severe.

20 1 1 China's domestic market has been significantly adjusted. The urban-rural dual market pattern has been broken, and the third-and fourth-tier cities and township markets have flourished, providing a more sustainable guarantee for the growth of domestic demand. The acceleration of rural urbanization, the increase of non-agricultural population, the narrowing of the gap between urban and rural areas, the influence of the popularity of the Internet and TV media on the lifestyle of villages and towns, and the continuous role of the national policy of agriculture, rural areas and farmers and the policy of promoting rural consumption will surely keep the township market and even the rural market growing at a high speed in the future. The market of second-and third-tier cities still maintains good growth, which has become a fertile ground for the growth of fashion model props brands in China, and it is also the market level with the fiercest brand competition. The first-and second-tier markets remain stable, international brands compete with domestic brands on the same stage, and many domestic dominant brands have established their dominant competitive position through their excellent performance at this level. A three-dimensional and diversified market structure is taking shape.

Under the opportunity of market expansion, the brand change trend of fashion model props is bound to accelerate. 20 1 1 This year, China garment enterprises turned from export to domestic sales, from wholesale to retail, from low-end to high-end, opened up online business and cultivated online fashion model props brands. The expansion of the number of market brands has also intensified the industry competition.

Overseas brands that have gained a foothold in China's first-and second-tier markets use the advantages of capital and brand reputation to accelerate the channel sinking, and the challenges of domestic brands such as fashion models and props in the low-end market are bound to increase.

(C) Transformation and upgrading has gradually become the conscious action of enterprises.

Under the internal and external difficulties, the transformation of 20 1 1, fashion models and props enterprises has changed from passive to active, and the direction of transformation is more clear, and it still focuses on "technological progress": technological transformation aimed at improving labor productivity has become an industry practice; The combination of information technology and the goal of improving rapid response ability has been widely recognized; Industry-University-Research's joint research and development of costume model props aimed at improving quality and service ability is very common in large enterprises.

Industrial transformation is also being actively promoted. Although the step of 20 1 1 gradient transfer is hindered by the economic downturn, it is still the most extensive demand of the industry to form a three-dimensional industrial regional pattern with east-west linkage. The domestic demand market of costume model props broke the dual pattern of urban and rural areas and laid the foundation for the three-dimensional industrial structure. The vigorous development of domestic market provides a broad space for costume model props.

Jin Meng model hanger co., ltd