Emerging media of emerging media and traditional media

Traditional media and emerging media show a joint trend. New things such as "newspaper and network interaction", "station and network interaction", "cell phone newspaper", "e-newsletter" and so on continue to emerge. Social opinion is showing a diversified development trend.

Robin Mansell: Emerging media promote the expansion of the field of media communication and the diversification of social opinion. Thanks to the popularization of the Internet and cell phone communication, more people can freely express their opinions, which promotes better communication among people with different views, and even allows people from different cultures and language backgrounds to interact. In a sense, the emerging media have promoted social pluralism as well as economic globalization.

Xiong Chengyu: Taking the Internet as an example, the so-called "plurality of public opinion tendencies" is determined by its unique user-driven and niche communication. User-driven means different choices, and the diversified communication means different themes. In the space of public opinion, different users choose different topics, which determines the diversified tendency of social opinion. Therefore, emerging media is not only an important channel for people to obtain information, but also become the distribution center of ideological and cultural information and the amplifier of social opinion.

Meng Wei: The communication of online new media is intertwined with the dual characteristics of personalization and socialization. Under the environment of online new media, information dissemination is not only a process of simple acquisition and reading by individuals, but also a process of interaction between individuals and others and integration into society. Nowadays, the rapidly emerging diverse personal online products in the WEB2.0 era show the cohesive power to the netizens in terms of participating in social events, making speeches and influencing the course of events. The era of personalization of online new media communication has truly arrived. On the other hand, in the complex social interaction process constructed by the new media, other people's opinions and viewpoints influence individuals' judgments and choices, and exacerbate the confrontation and fusion of pluralistic concepts, which often stimulate the "snowball effect" and the phenomenon of "group polarization".

The enormous energy contained in emerging media is also a double-edged sword for the society. Strengthening the standardized management and narrowing down the negative impact is necessary to ensure the healthy development of emerging media.