Wuliangye bravely undertakes the mission, promotes high-quality development and makes a good start for the "14 th Five-Year Plan"

Every time, there will be different challenges; Every enterprise will have a different proposition of the times.

Wuliangye, as a typical representative of Luzhou-flavor liquor, has been committed to brewing a better life for the world and telling the world the story of China liquor. As a century-old national enterprise, Wuliangye has continuously polished its golden signboard, entered thousands of households, approached the world center, and set a benchmark for the high-quality development of China's manufacturing industry.

The magnificent "Thirteenth Five-Year Plan" period is an important stage for the development of Wuliangye enterprises. Especially in the complicated situation in 2020, the company still achieved the "double victory" in epidemic prevention and control and enterprise development, and achieved the successful conclusion of the "Thirteenth Five-Year Plan".

With the coming of the "14th Five-Year Plan", Wuliangye takes advantage of the multiple strategic opportunities of the country, industry and enterprises for a long time-locking in the grand goal of building a world-class enterprise and building a world-class enterprise, carefully planning the implementation path and development strategy, and answering the proposition of the times on how the traditional manufacturing industry can achieve high-quality development with a new round of innovative development, transformation development and leap-forward development.

High-quality closing "Thirteenth Five-Year Plan"

Wuliangye's development has reached a new level.

For two consecutive years, the sales scale of Wuliangye Group exceeded 1000 billion yuan, becoming a strong locomotive for the development of liquor industry in China. Especially in the past 2020, Wuliangye Group achieved sales revenue of over 10 billion yuan in the first10 month, and both sales revenue and profit achieved double-digit growth. This achievement is remarkable in the epidemic, and it also casts a strong "leopard tail" on Wuliangye's "Thirteenth Five-Year Plan" answer sheet.

"Wuliangye Group, in particular, has fully demonstrated the role of the' flag' and achieved double-digit growth in revenue and profit, making positive contributions to building a world-class high-quality liquor industry cluster, revitalizing Sichuan liquor and the province's economic and social development." Since 2020, leaders at all levels have affirmed Wuliangye's active performance of political, economic and social responsibilities and unswerving promotion of high-quality development of the enterprise on many occasions, such as the promotion meeting for the revitalization and development of high-quality liquor industry in the province.

During the "Thirteenth Five-Year Plan" period, especially since the implementation of the second venture, Wuliangye has vigorously implemented the development strategy of "strengthening its main business, making it superior and diversified, and making it a big platform", and has further promoted the working policy of "supplementing its shortcomings, developing its long board, and upgrading its new kinetic energy". The development of its main business has achieved remarkable results.

From the perspective of "hard power", the company's revenue growth, industrial scale, profit level, market value growth, quality improvement, digital transformation and other aspects are all at the leading level in the industry, and the position of leading enterprises in Luzhou-flavor liquor has been further consolidated.

From the perspective of "soft power", the company's brand influence has been further enhanced, and cultural construction with brand strategy as the core has been vigorously promoted. In the domestic and international brand value rankings, Wuliangye ranks first in terms of ranking growth rate and value growth rate.

Forging "hard power" with "soft power" and planting "soft power" with "hard power" In this cycle, Wuliangye has continuously forged a new round of core competitiveness of high-quality development, initially forming a long-term positive development pattern.

From the perspective of enterprises, Wuliangye has formed a basic trend of directionality and pattern in the fields of market, channels, brands and products, with a good momentum; From the perspective of the industry, the structural overcapacity of liquor industry and the serious shortage of high-quality capacity supply coexist. There is no shortage of wine for a long time, but there is a long-term shortage of good wine. Advantageous producing areas, advantageous enterprises and advantageous brands will share the opportunity of structural prosperity; From the macro environment, the new development pattern of "taking domestic macro cycle as the main body and domestic and international dual cycles promoting each other" will be more conducive to development, opening up, expanding domestic demand and upgrading consumption.

"In the face of a new round of scientific and technological revolution and industrial transformation, Wuliangye Group is still in a critical period of changing its mode, optimizing its structure and transforming its power. The future business competition is no longer just the competition of speed, scale and profit. The key is the competition of innovation ability and the comparison of core values. " The helm of Wuliangye Group has put strategic vision and vision on a more forward-looking and lofty level.

Blueprint for the first year of business.

Wuliangye competes for two world-class visions.

The "Fourteenth Five-Year Plan" period is the first five years for China to build a well-off society in an all-round way and achieve the first century-long struggle goal. Taking advantage of the situation, it started a new journey of building a socialist modern country in an all-round way and marched towards the second century-long struggle goal.

All industries involved in the national economy and people's livelihood are riveted together and twisted into a rope. We must have a good start and take a good step. In view of the first year of Wuliangye's "14th Five-Year Plan", Li Shuguang said, "Wuliangye will continue to maintain the average advanced level of development of key enterprises in the industry in 20021year to ensure that the development and operation of enterprises are in a stable, sustainable and reasonable range."

As the "brewer" of a happy life, Wuliangye is actively pursuing the vision of further achieving new achievements on the basis of remarkable achievements in the Thirteenth Five-Year Plan-two "world-class goals": helping to build a world-class liquor industry cluster and accelerating the construction of the world's top 500 enterprises. The former actively responded to the latest strategic goal of "building a world-class liquor industry cluster" put forward by the provincial party committee and government, and played a good role as a vanguard and locomotive in promoting the overall high-quality transformation and development of China liquor industry; Based on its own development stage, the latter aims to achieve high-quality development of enterprises in a planned and step-by-step manner, and strives to take the lead in achieving the breakthrough of "Top 500 in the World" in Sichuan.

"Wuliangye Group should make new contributions to the work of" six guarantees "and" six guarantees "and the economic work of the whole province, and lay a solid development foundation for creating the world's top 500." Li Shuguang, Party Secretary and Chairman of Wuliangye Group, revealed. The 14th Five-Year Plan period is an important strategic opportunity period for Wuliangye Group. It is necessary to combine the reality of enterprises, base on the new development stage, implement new development concepts and build a new development pattern.

Focus on promoting the construction of world-class high-quality liquor industry clusters; Accelerate the integration of China liquor standards with international standards and smoothly enter the international market; Building a modern world-class enterprise with China characteristics and leading green innovation; Accelerate the building of the world's top 500; Spread the traditional culture of China and lead the internationalization of China liquor.

The grand picture of the 14th Five-Year Plan has been launched, which has brought an important window period and a strategic opportunity period for the new round of high-quality development of Wuliangye layout. Standing at the new historical crossroads, Wuliangye adheres to the main tone of development, comprehensively promotes further innovation and transformation, and strives for two strategic goals. This also shows that Wuliangye Group has always maintained a high degree of strategic sobriety and unremitting enterprising spirit, pushing the enterprise development to a new level and casting new glory.