Why does China's animation not inherit the classics of ink painting, but move closer to the mainstream?

The main reason is that, unlike ordinary comics, ink animation has no outline, and the natural rendering of ink on rice paper is natural. The scene is an excellent ink painting, the movements and expressions of the characters are beautiful and smart, the background of the splash-ink landscape is bold and magnificent, and the soft style is full of poetry, which embodies the "aesthetics between similarity and dissimilarity" of Chinese painting.

The production of ink animation needs rendering and coloring, and the production process is very complicated, and the consumption of time and manpower is amazing. It is also the limitation of traditional ink animation with high input and low return, and the unique attribute of separating artistic value from commercial value that makes ink animation face unsustainable embarrassment. Nowadays, it is a glorious and arduous task for overseas Chinese to promote and develop the integration and development of Chinese culture in China and the world's multi-cultures, and it is also a sacred mission of Chinese.

In the 1990s, American film studios ushered in system reform. Originally funded by the government, the special treatment of national price acquisition was cancelled.

In other words, the film studio is weaned. Unfortunately, film studios have not become more and more brave in the commercial tide. Zhu Yuping, the deputy director of Shanghai Animation Film Studio, said that this is a question of return on investment. In the final analysis, paper-cutting, ink painting and so on. It's all handmade, and the cost is very high. The cost of ink animation is three times that of ordinary technology, but the purchase price of TV stations is the same. In order not to lose technology, we can only do some art short films and advertisements. But even so, it is difficult to recover the cost.

At the same time, the influx of foreign cartoons has shaken the unique position of Shanghai Meiying Factory in China. At the same time, Guangdong has set up a large number of animation companies, mainly for foreign manufacturers to process.