Who knows the difference between live dew juice herbal tea and traditional herbal tea?

Nowadays, the beverage market is constantly changing, and our quality of life is also constantly improving. So for many consumers, healthy food and drink is the first choice! Previously, GlobalData, a consulting company providing global market databases, industry reports and customized consulting services for FMCG, retail, science and technology, medical and pharmaceutical industries, released six major trends affecting the innovation of soft drink industry in 20 18. The report shows that 2 1% of global carbonated beverage consumers are willing to try new carbonated beverages. Among them, young consumers are more willing to try sparkling drinks, and 25% 18 to 34-year-old young people claim to often try new or different kinds of carbonated drinks.

It is not difficult to see that the new "carbonated beverage" has huge market opportunities, and stove herbal tea is such an innovative beverage that caters to the mainstream consumption trend. Huolu herbal tea is not only the first aerated herbal tea in the market, but also different from traditional herbal tea in taste. Because of the lime juice concentrate imported from California, it tastes like lime, which undoubtedly created a new era of herbal tea.

The first aerated herbal tea with novel taste

The manufacturer of stove herbal tea is two-way wine industry. Lianglu Liquor Industry introduced a spicy wine, Lianglu, at the 20 18 spring sugar and wine party. After nearly half a year's operation and promotion, cold dew wine is deeply loved by consumers and quickly becomes a necessary drink on the table of consumers. Later, at the autumn sugar and wine party, the Lianglu brothers product, Huolu herbal tea, was launched, and the siege continued around the "spicy food" scene.

For a long time, although traditional herbal tea is called herbal tea, it is neither cold nor tea. Imagine, if you are an excellent partner to eat spicy food, would it be more comfortable to cool down? As a result, Lianglu Liquor Industry once again created a brand-new sub-category of "aerated herbal tea" and launched the first product of this sub-category-stove herbal tea.

Huolu herbal tea

To solve the traditional problem of "neither cool nor tea", herbal tea needs bold innovation. Inflatable herbal tea came into being. The reason why herbal tea bubbles are cooler is that the carbon dioxide injected into the beverage will take away a lot of heat from the body when it is excreted. When eating spicy food, it is more comfortable to drink herbal tea.

In terms of taste, Huolu adopts brand-new formula and high-quality raw materials, such as concentrated lime juice imported from California, USA, without preservatives, pigments and sweeteners ... It presents a passionate collision between lime fruit flavor and dynamic bubbles, sweet and refreshing, with fresh aroma and no traditional Chinese medicine flavor.

Two brothers products continue to bind spicy food scenes.

Huolu herbal tea and Lianglu wine are called "brother products" because they are both located in spicy food and catering, and they all adopt the same "three natural technologies" to alleviate the physical discomfort caused by excessive stimulation of peppers. The research and development and production of stove herbal tea is essentially a respect for the comprehensive needs of a new generation of consumers, such as spicy food, carbonated drinks and no adverse reactions.

In terms of spicy food and catering, the two-way wine industry has strong advantages. At the beginning of the birth of Lianglu, not only a professional technical team was established, but also the first "dining wine research center" in China was established in conjunction with Jiangnan University to deeply study the consumption experience and interest demand of spicy food. In the end, it took two years, 64/kloc-0 technological experiments and three natural technologies, and finally the world's first "spicy wine" was hatched.

The combination of "bubbling" and "three natural technologies" has undoubtedly made stove herbal tea an innovator in herbal tea and another new force to fill the "spicy scene".

On the one hand, the introduction of deer herbal tea is an inevitable move of Lianglu wine industry under the overall strategy of "eating spicy food is more enjoyable". In the scene of eating spicy food, drinking is the choice of some people, but more people choose not to drink. Cold dew wine can meet the demand of spicy drinking, but it needs a new high-quality product to provide a solution for people who eat spicy and don't drink. On the other hand, the rise of young consumers after 90' s or even 00' s has given birth to new consumer demand and promoted the reform of the whole beverage industry, which also means new industry opportunities.