Opening a store near Yongchang Road, Xiguan, Lanzhou

First of all, the store rent, I do not know your local store rent is not expensive? Strongly recommended not to rent in the location of the very busy main road on the door, the price will be very, very expensive, even if the price is relatively inexpensive, then, peer competitors will be very quickly follow the wind and on! If you rent a store, I recommend at least 6 square meters of stalls!

I don't know what the rental prices are for stores and stores on your side. I have calculated our side, I am Changchun, in relatively busy streets door market is generally in the 100,000 or so a year, and the hotter stores, do clothing stalls to 6000 a month or so! However, the door to the customer after all, there is a kind of trust in the psychology, who knows you rent a bed in the mall today dry, tomorrow still dry not dry? Also, in the signing of the contract, must be measured, can be 3 months to pay 3 months to pay, can be 1 month to pay on a monthly basis! It is best to sign a contract for half a year, and there must be a deposit, usually there are many landlords are living on the deposit, so, the contract as much as possible to sign in your favor, if you pay the rent once a year, just dry clothing I believe that the funds will soon be unable to turnover! The deposit can be negotiated to pay less, you can pay less, you really dry not due he can not give you back!

Secondly, the source of goods, it is recommended that the owner personally to catch goods, never never too hard to hit the goods on the Internet, that will eat a big loss, if you have a few friends around you will be dressed up (I do not know whether you do men's clothing or women's), it would be good to do! You buy more clothing magazines, you may not understand, generally in clothing magazines appeared in the clothes, will soon appear in the market, do not simply have to use your own eyes to see, because you like customers do not necessarily like, and customers like you do not necessarily like, more than a few magazines to sell, and ask a few friends, so that they can help you to decide on a number of styles, and then you go to find a similar, I believe that you will benefit! Non-shallow, the general wholesale clothing market time is in the morning, the specific time specific areas, anyway, anyway, very early very early! Clothing to catch a lot of goods, take the imitation of Levi's jeans, the same one, each size you take 8 to count the goods, take less to give you the wholesale price! Of course, the specific number and price is determined by the owner of the stalls, more walks, ask more, do not let people that you as a chicken slaughtered! These wholesale owners are black! You do not have to bargain, wholesale market prices stall owners say how much is how much, you can not speak down! So you have to ask yourself more and more to go!

There is store decoration, decoration, must have characteristics, small clothing face so-called characteristics is actually nothing more than alternative and retro, teach you a trick, hang a small bamboo curtain in front of your store, with POP written on the "peers do not enter the" four words, as for how to hang on, you can experiment! The store's color should be matched with your clothing, coordination, since you understand these, I will not repeat! There is a point to note, choose the mirror, to be the kind of slightly concave in a bit like a concave mirror mirror, so that no matter what figure of people wearing clothes will look more satisfactory! A good name can bring your business to a higher level! If you believe in feng shui, you can hire a master to take a look before renting a store, and find a master to make a good name is also good! At least I do, oh yes! And don't forget the golden toad! That thing is very spiritual!

Next is the service staff! If the owner is doing women's clothing, then find a PP beauty, why find a beauty? A moment and then tell you, if the owner looks and a few sorry words, then do not in the store, and then good clothes without a good sales staff is also in vain, and the sales staff of the first important is the appearance of the second is the eloquence, back, huh, if the owner is mainly to do is a women's clothing, then find a beautiful girl to do the shopkeeper, choose a set of the most beautiful clothes in your store for her to wear" Proofing" do not underestimate the power of imitation, although now people wear fashion personality, do not like and others have the same clothes, but the fact is that, indeed, really like to imitate a small number of people, this you dry on the understanding! Don't have a lot of service staff, more is trouble! No one wants to go to a pussy store that chirps all day! Usually 2 people are enough for a store of less than 10 square meters! One for introductions and one for collections, and if the situation permits, a cash register, it looks a bit more formal that way!

I just did a calculation for you, according to our cheaper stores in Changchun to calculate the mouth, the rent for three months is 15,000, the deposit of 2,000, ten square feet of decoration in the 3,000 up and down (wallpaper ah, hanger ah, and other relatively simple projects, it is strongly recommended that the owners of their own hands, so that a save money, and two worry) to decorate with the cheapest materials to make the best environment, do not use high-grade materials, this is not a good idea! Never use high-grade materials, this is not their own house, so good useless! Doing clothing for the first time on the general 3 ~ 4 million or so of goods! Goods too much pressure money, goods too little customer choice is small! This you should understand, on the goods must be willing to pay! Almost 60,000! The rest of the change is to play a little business tax and road fees and other small jobs! At least 30 ~ 40% of the money in hand to do the turnover, just dry a few months certainly lose money, especially if you have no experience, repeat customers basically do not exist, but you have to hold on, the general new store can survive three months, it's good! Customer traffic will slowly come up! Don't be in a hurry to rent a store, look good, go and inquire about its original price, and next to the similar store prices!

As for the goods I think it's better to adapt to local conditions, if you just dry what is popular there on what to engage in, but remember not to be blind, so that the funds are lost little by little to the final have to close! Let's say, we Changchun last year into a new brand G-STAR, just into not a month, imitation goods immediately followed! An imitation of the clothes that time to sell more than 300 people want, in fact, take goods but dozens of dollars, businessmen earn crazy! This is just to give you an example, you don't have to do this, because we sell imitation goods on this side of the above are covered!

Right! I also forgot to specify a point, you set the price, do not refer to the book or the Internet to write what the price of stock +5% + ...... what what, you go more and more to see, and you sell similar clothing prices of the store, how much they sell, you set the price than some of their lower to have a cash register, if the conditions allow it, it is best to set the price of death! If the conditions allow, it is best to set the price to death, not bargaining, if you price up and down a lot of words, customers are difficult to come back for a second time! You if the conditions allow, get some of the local better selling brands, and then your store is that brand of specialty! If you have someone to cover the words, do not have to do the real, just do the imitation of you make a lot of money! If you see which manufacturers, which brand of clothing in general is good, you simply do an agent or franchise, of course, if you have someone to back it up, what the authorization ah, authorization plate ah, franchise certificate ah, can do fake, that is to the customer to see! But only small brands, big brands do not do what the authorization! The real accident who can't afford it!

And on the goods location, if you are in the north, go to Beijing, where the zoo and Xizhimen things are good, if you are in the south to go to Guangzhou, where the country's largest wholesale clothing market! I've never been to Guangzhou, so ask around, but I hear that place is not very well policed, so be careful when you go there!

The store's publicity you can be in the new opening months to send some discount cards and give a small gift or something, the gift must choose a good, thoughtful, do not use a few cents a small cell phone chain to send customers! You can also send out flyers on the street, the cost of a flyer a few cents! But the return on those few cents is quite large! If you have cumulative purchases at your store, write down the customer's phone number and send a message to say hello on New Year's Day! That's what I do! But watch out for your local city manager to fine you a fortune for handing out flyers!

Because I don't know the specifics of your area, I can't give you a rough idea of the cost or the amount! Go to the bookstore and read books on running a store when you're not doing anything, you'll know a lot more after reading them!

And the last point is very important experience, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never!

In fact, there are a lot of experience is needed to find out for yourself, after all, we are not in a city is difficult to give you specific advice, write so much also tired! That's it, and finally I wish you prosperity and business!