Definition of Niche Culture

Niche culture is relative to mass culture, it is based on individuals, and confined to a small circle of neighbors, fellow travelers, or friends, and the formation of a form of culture that is clearly different from the mass culture.

Niche culture, but also mainstream culture, for example, "ancient culture and Chinese dress" research is not a kind of culture that everyone likes and understands, we can also say that it is a niche culture, can also be said to be more abstract popular concept.

Essence

Niche culture is not affiliated with any kind of group, it is outside the popular things, presenting a closed or even conservative appearance. The enthusiasts of niche culture, besides some people who have failed in socializing or retired from the social scene full of labor, there are a considerable number of people who are naturally fond of solitude. At best, they invite a few close friends and maintain relatively more enduring relationships with a handful of acquaintances, and beyond that, they no longer liaise with the outside world for a wide range of interests. Perhaps our understanding of the outdoors can only be categorized as niche.

The niche enthusiasts do not want to skim the surface of the experience of a large number of cultural things, their minds stirred into chaos, would rather repeat every day to experience their own familiar that small part of the fun and hobbies, because these fun and hobbies have been completely and personality as a whole, and become an important part of the human nature of life. No longer do they bother to chase after all kinds of gaudy and strange things outside their bodies, because they really have nothing to do with their real needs. The reason why they can not be influenced by mass communication and fashion is that they are simply outside of mass communication and not subject to its control and implication.

Niche culture possesses a kind of cohesion that outsiders can't know in detail, it is not publicized, and it often communicates and exchanges only in a language that only a few people can understand. It emphasizes "closeness" and mutual understanding among close friends. These people, intoxicated in a small circle, show each other their emotions, skills, creations and collections. They never want to step out of the box.

The enthusiasts of niche culture are no longer subjugated to external forces, swayed by circumstances and fashions, and they do not need to pretend to justify their interests and predilections on a variety of external grounds. They are basically self-sufficient, dominating and manipulating themselves. Niche cultures have a sense of equality at their core, because niche culture enthusiasts can all relate to each other in that self-indulgence full of self-interest and unobtrusiveness.

Lao Niu can't say that traditional cultures are morphing into niche cultures, but in their form it seems that many traditional culture-impregnated skills have lost touch with urban mass society, and yet the widespread dissemination of some traditional cultures in the form of folk niches has made them themselves a conservative new reality of urban mass life. Though niche cultures are free and disobedient to all kinds of external directives and temptations, what is rare is the legacy and perseverance. It is still true that no one can live through all the popular elements, so how can they be passed on. Only the fundamental culture.