How traditional enterprises carry out network marketing activities

In the market survey of traditional enterprises, we found that traditional enterprises are eager to have a good one.

Network marketing activities

First, the understanding of online marketing

For enterprises, it is mainly the unfamiliarity with the network that will lead to the difficulty of network marketing. In fact, simply speaking, network marketing is to use all available network resources for integrated marketing. In fact, like traditional marketing, the focus of online marketing is also marketing, so enterprises can follow the model of offline marketing and move online to combine network resources to do online marketing. Second, the early network marketing plan.

Before launching the network marketing project, we must first be very clear about the purpose of our network marketing. Want to spread the brand? Or do you want to join us through the internet? Or directly provide products and services to end customers? Maybe you want to achieve these points through the network, and the network can also help you achieve these goals! However, different purposes determine that your strategy in online marketing will definitely be different. After all, corporate brand communication, investment promotion and retail services have different audiences and different emphases. If we don't formulate the corresponding network marketing strategy according to our actual purpose, we will take the form of casting a wide net, with one shot in the east and one shot in the west. This is what we want, and as a result, we lost the watermelon and got nothing.

After defining the purpose, we need to straighten out the business model of online marketing. In addition to industries that directly provide retail services to terminals, many industries, such as enterprises that sell a large number of products and service consulting products, are difficult to directly realize transactions through the network. In this way, the enterprise website can provide a large number of professional and valuable high-quality content for potential customers, attract them to visit your website, gain their trust through the good customer experience of the website, and get in touch with you. At this time, this mode of "online consultation+offline deep communication" is your best choice!

Third, the systematic problem of network marketing.

The so-called systematic problem mainly refers to whether there is a series of work such as strategic planning, marketing website planning and construction, website sales force planning and implementation, network marketing integration and communication, data analysis and operation management. What I want to emphasize here is that this series of work is not limited to the scheme formulation on paper, but whether it is systematically implemented in the daily project operation process!

Fourth, the project control of network marketing

No matter how meticulous your pre-planning work is, after the project really starts, many unexpected problems will appear one after another due to the influence of dynamic factors beyond the control of the outside world! Even the same product and service will have different problems in different companies, different teams and different time and place! This requires you to have a strong ability to control the project site, make accurate judgments quickly, find problems in time, analyze problems, and formulate a reasonable solution! Here, I would like to remind those traditional enterprises that need the help of professional network marketing service companies. But any company that 100% guarantees to achieve the expected results should think twice before cooperating! Without rich practical experience in network marketing, it is difficult to do this!

In project control, "network marketing data" can give you good help. Network marketing data can be divided into SEO data, website access data, inquiry and transaction conversion. These big data can reflect the effects and problems of all aspects of the project to some extent. Paying attention to and making good use of the monitoring and statistical analysis of these data is an important link to improve the efficiency and optimization effect of online marketing. At the same time, these data are an important reference for finding and solving problems.

Often, many companies do a good job in pre-planning, the team is in place, and the company's support is strong. In theory, there was a great hope of success, but in the end, the project failed. A considerable part of the reason is that it appears here and the temporary control is not done well. To some extent, this requires a large number of network marketing practitioners! Those who have not been tested by practice are paper tigers!

Five, the execution problem

The problem of execution is mainly reflected in the lack of execution of various tasks, either quantitative but not qualitative, or deep.

The above information source Internet market survey reminds users that it affects enterprises.

Network marketing activities

There are many factors, and only with more practice can we find a suitable online marketing activity. The focus of the enterprise is marketing, not network!