What are the main types of promotional activities? How to avoid the disadvantages of trade promotion

Generally speaking, there are four kinds of promotional activities: personnel promotion, advertising, public relations and commercial promotion. The advantage of personal sales promotion is that it can communicate face to face with potential customers and effectively convey information. The disadvantage is that the cost is too high, which will affect the profits of enterprises; Advertising covers a wide range, but the cost is also high. Public * * * relationship is conducive to the establishment of a good image of enterprises, but it is difficult and easily influenced by local cultural factors. The short-term effect of business promotion is remarkable. Each promotion method has its own advantages and limitations. How to combine various promotion methods to achieve the business objectives of enterprises is the center of enterprise marketing activities. So how to avoid all kinds of limitations? This requires us to make decisions according to the characteristics of products and target markets. For example, for low-priced consumer goods, we should advertise more and recruit fewer people to sell them.