What is the impact of Internet fund sales on traditional fund sales

First, standardized marketing. The promulgation of the new policy has standardized the marketing of Internet funds even more, and the sales institutions and their cooperative institutions not only need to strictly record, but also truthfully disclose their own operating conditions, the composition of the product, the product's income, the product's risk and other key elements. Standardized marketing is undoubtedly better for investors to ensure their rights and interests.

Second, interactive marketing. In the Internet society, interaction is the most important feature. In the past, financial website users have a high degree of professionalism, but e-commerce website online customers are more unfamiliar with the fund, the amount of money is more fragmented, how to adapt to the needs of this part of the customer and investor education is a new topic, so bring a new way of marketing, and put more emphasis on interactive marketing, the content needs to be more easy to understand, and in the response to the needs of the customer should also be more efficient. In addition, Internet companies have a strong sense of innovation, and there is room for more innovative cooperation in the future.

Once again, personalized marketing. The introduction of the new policy emphasizes the innovation, emphasizes the cooperation, the future sales of Internet funds is no longer a single sale of fund products on the Internet, to provide online investment advisory services is the fund online sales of the next detonation point, customer-oriented, one-stop solution, asset allocation and even personalized customization through the mobile Internet service platform, is to allow the average investor to accept the complexity of the fund products out of the way.

Finally, specialized marketing. The transparent and open nature of the Internet will further strengthen the specialization advantage unique to the financial industry, fund companies can quickly provide products to meet the needs of segmented users, highlighting the differentiation of their own brands and services, there will be a greater opportunity to win the hearts of more customers, which is the key to adapt to the fund companies to the competition of homogenization.