Is the future development prospect of tea industry good?

Looking at the development of tea market in China, it can be divided into three stages: powder age, street age and new tea age. The data shows that the tea market in China broke out in 20 18, and the number of existing tea shops in China reached 4 10000, an increase of 74% a year. With the arrival of a new generation of consumption upgrading, China tea market is heading for a new tea era.

According to CBNDATA data, the new tea market has reached nearly 100 billion yuan in 20 19, and the compound annual growth rate of 20 17-20 19 is 48.75%. It is estimated that it will be 200210.2 billion yuan. Among them, after 90 and 00, it became the main consumer of new tea market.

At present, the new tea market has leading brands in different price segments, and the competition pattern presents a spindle-shaped structure.

The high-end price market is headed by hi tea and Naixue tea; The low-priced sinking market is occupied by Mi Xue Bing Cheng and Yi He Tang; The mid-priced market is the differentiated competition between different brands, and no brand is absolutely superior.

Extended data:

"the first share of milk tea"

Since 2020, all walks of life have been greatly impacted by the epidemic, but the tea industry has recovered rapidly. In the early autumn of 2020, "the first cup of milk tea in autumn" spread all over social media without warning, and this craze even extended to the National Day holiday.

Xicha said that during 2020 10- 1, 588 stores of Xicha * * * sold about 6 million cups of tea products; Naixue Tea 65438+1The Big Data Report of Naixue Tea in Mid-Autumn Festival in 2020 released on October 9 shows that during the holiday, Naixue Tea * * sold more than 3.4 million cups of tea, exceeding 1.6 million soft European bags; On June 8, 2020 10, Meituan APP released a report on the living consumption during the 11th holiday in 2020, showing that the order volume of platform milk tea exceeded 1 1 billion only four days before the long holiday.

The huge market potential of milk tea economy makes tea enterprises sought after by top investment institutions.