Inheritance and Development of Ancient Chinese Advertising Forms in Modern Times

The development law of Chinese culture that emphasizes tradition and sticks to tradition affects ancient Chinese advertisements, which is manifested in the development of advertisements with distinctive traditional cultural characteristics, while the development of ancient advertisements shows a stable development characteristic.

In ancient China, almost every form or style of advertising was inherited and carried forward in the development of advertising. Because of the excessive focus on the inheritance of tradition, the development of advertising has also produced a large inertia, the generation and emergence of new forms of advertising often appear particularly slow, in the innovation of advertising can rarely make qualitative breakthroughs. This stability in the development of advertising has also shaped the unique national style of Chinese advertising, which has been continuously strengthened and increasingly penetrated into the deep structure of Chinese culture, so that advertising has transcended the initial nature of advertising as a commercial behavior, and has unconsciously been integrated into folklore life, becoming an important part of the ancient folklore life~