Traditional enterprises transition "Internet +" choose marketing planning company should pay attention to some of what?

The advantages of the traditional enterprise transformation:

One, the traditional enterprises have offline brand advantage, offline has accumulated a certain reputation, the transformation of the online do not have too much publicity to hit their own brand reputation.

Traditional enterprises have accumulated a certain consumer base offline, there are already consumers accustomed to and dependent on this product, do not have to deliberately attract the attention of consumers, the accumulation of these direct online industry can not be compared to pure e-commerce.

Traditional enterprises have a certain amount of capital turnover, long-term offline sales, in the capital has been some spare, the transition is a long process, there is no certain amount of money for the operation, it is difficult to be based on a large number of enterprises.

Four, not afraid of hoarding goods, some only do online business, sales channels only online, and traditional business sales channels, in addition to online will also have offline, the risk is greatly reduced.

How to transform traditional enterprises, here are some simple suggestions:

Select a good model, what kind of business for what kind of model, can not blindly follow the trend, see who do well on the choice of whose model, must be clear about their own positioning is what is appropriate to use what kind of model. For example, "is the bargain" is to experiential shopping, bargain shopping model into the e-commerce industry, to give consumers the most cost-effective, real shopping experience for the positioning, not blindly follow the trend, to do now has been a little success.

Recognize the market, do online can no longer operate in the mode of offline, consumer demand is changing, should grasp the difference between the two, standing in the consumer point of view to see things, consider the advantages and disadvantages of their products online, if consumers want to buy, should pay attention to the details of what?

Service consumers, whether online or offline, good service is the most basic to do business, the Internet, in fact, everyone and the reality will be different, how to serve consumers in the Internet, is a problem that needs to be considered.

Appropriate promotion, although it is said that offline has accumulated a certain degree of visibility, but companies do not come out to raise the flag, consumers will not know that you have entered the e-commerce industry.

When all is said and done, in fact, traditional enterprises want to transform online, the most important thing is to focus on the consumer, how to attract consumers to come to shopping, which is the focus of the Internet is not subject to the limitations of the geographical area, the consumer is also a variety of how to meet the demand for consumption, is that every e-commerce business should be done to seriously think about.