Pharmaceutical brand operation industry new technology, new business, new mode development and future ...

1, medical technology and sales promotion technology combined with the pharmaceutical brand operation industry has a high threshold of medical technology. Industry vendors need to conduct systematic research on listed as well as soon-to-be-launched pharmaceutical products in the domestic and international markets, including the clinical characteristics of the products, the range of indications, the use of methods, side effects and a series of other issues, otherwise it is difficult to organize and carry out clinical seminars and other academic promotions and patient education; on the other hand, the pharmaceutical brand operators need to have professional sales skills, and when carrying out the business of brand operation, they are able to combine the products' On the other hand, pharmaceutical brand operators need to have professional sales skills, and when conducting brand operation business, they should be able to take into account the medical attributes of the products, analyze the market demand of the relevant products and the market competition, conduct brand screening, brand positioning and formulate operation and promotion strategies. Therefore, the pharmaceutical brand operation industry reflects the technical characteristics of combining medical technology and sales promotion technology.2. Pharmaceutical wholesale distribution adopts intelligent supply chain technology. Pharmaceutical products are directly related to residents' health, and the varieties and specifications are complicated, so the information flow and physical flow of medicines must be strictly monitored. Accompanied by the state's increasingly strict regulation of pharmaceutical wholesale distribution, the pharmaceutical distribution industry is increasingly adopting intelligent supply chain technology for the distribution management of medicines. According to the 2017 Statistical Analysis Report on the Operation of the Pharmaceutical Circulation Industry released by the Ministry of Commerce, national pharmaceutical groups and regional leading enterprises in pharmaceutical circulation are actively integrating the resources of upstream and downstream segments of the supply chain with the support of cloud computing, big data and Internet of Things (IoT) technology to promote the integration of the three streams of "logistics, information flow, and capital flow", and to establish a diversified and synergistic pharmaceutical supply chain technology. The large and medium-sized pharmaceutical distribution enterprises have established a multi-dimensional supply chain technology in the pharmaceutical supply chain. Large and medium-sized pharmaceutical distribution enterprises continue to optimize and upgrade their pharmaceutical logistics technology, cold chain box turnover system, logistics visualization information system, customer inquiry and service system, etc., so as to build an information-based intelligent supply chain. Intelligent supply chain technology includes advanced logistics equipment, management software and informationized management means, which can effectively reduce logistics and distribution costs, improve supply chain management and control level, and form the technical characteristics of the industry.3. Internet and information technology to promote industry upgradingWith the maturity and wide application of information technology, such as mobile Internet, big data and Internet of Things, pharmaceutical enterprises have been making use of both internal and external resources to promote the integration and development trend of pharmaceutical industry and information technology more and more obviously. The trend of information technology integration and development is becoming more and more obvious. On the one hand, Internet medical care has gradually become part of people's lives. When symptoms of diseases appear, people increasingly start to make online diagnosis in APP, register online on APP, purchase medicines through online APP and online pharmacy, and more and more tests and assessments that used to be done only in hospitals can now be done at home by themselves. As a new medical service model, "Internet + Healthcare" is gradually being adopted, which has led to the transformation and upgrading of the sales and promotion of medicines. On the other hand, information technology also provides technical support for the transformation and development of the pharmaceutical brand operator industry. Big data technology has become an important means for pharmaceutical brand operators to improve their service capabilities. Through the data management platform and the use of machine learning and simulated artificial intelligence to analyze big data, industry vendors can track multi-dimensional data such as consumers' purchasing channels and interest attributes of products to achieve accurate promotion of consumers; the popularization of Internet thinking has inspired pharmaceutical brand operators to pay more attention to the user experience, which has prompted industry vendors to move towards the business of providing customers with comprehensive services and overall solutions in the business In 2017, the General Office of the State Council issued Several Opinions on Further Reforming and Improving Policies on the Production, Circulation and Use of Pharmaceuticals (Guo Ban Fa [2017] No. 13), which explicitly pointed out the advantages and roles of promoting the "Internet + Drug Circulation" in reducing transaction costs, improving circulation efficiency, facilitating the disclosure of information, and breaking monopolies. The advantages and roles of "Internet + drug circulation" are clearly stated. It guides the standardized development of "Internet + drug circulation", supports the strengthening of cooperation between drug circulation enterprises and Internet enterprises, promotes the integrated development of online and offline, and fosters new business models. Regulate Internet retail services of retail pharmacies, promote new distribution methods such as "online ordering and store pickup" and "online ordering and store delivery", and encourage regions with the conditions to rely on existing information systems to carry out online prescription review by pharmacists, guidance on the rational use of medication and other medication services. Retail pharmacies are being promoted to actively carry out personal health management, disease prevention and chronic disease management, and the development of new retail business methods such as professional pharmacies, drug (beauty) stores and "pharmacy + clinic" is being supported, with one-stop and personalized services being advocated. The development of information technology provides pharmaceutical industry manufacturers, doctors, and consumers of medical services with the convenience brought about by technological development, and industry manufacturers will be able to utilize information technology to enhance their comprehensive service level and operational efficiency, which will have a significant impact on the future development of the industry. Editor: Guandong