Talk about the difference between product managers in Internet industry and traditional industries.

Let me talk about my personal understanding: What are the main responsibilities of an Internet product manager? 1, market research refers to the study of the market to understand customer needs, competition and market forces (market? Forces), whose ultimate goal is to find potential opportunities for product innovation or improvement; 2. Product definition and design, including the prototype interface design of PRD and axure; 3. Track and ensure the progress of the project plan, answer the functional questions of the technical team at any time, and report the project progress to the competent leader (the product manager is also the project manager in the startup company); 4. Mainly external information dissemination-telling products to the outside world. It usually includes making product data sheets, manuals, websites, Flash demonstrations, media topics and exhibitions. 5. Product life cycle management, including: 1, multi-department coordination and communication, accepting suggestions and feedback, and making records; 2. Product promotion and release support; 3. Support product operation activities; 4. Product related cooperation and user support; What are the typical core differences between Internet product managers and traditional industry product managers? First, the professional bias is different? Traditional industries, because their product processes are more complicated, have stronger requirements for the overall view of product managers. From a professional point of view, they pay more attention to project management ability. The product manager must ensure the control of the progress, scope and cost of the product. As for some details of the product, it depends more on the specialty of the project manager? (For example, when I was in the retail industry, I mostly worked on projects, paying more attention to project management, and wbs splitting in project management. They don't have special product manager positions, but assume the responsibilities of product managers, and project management is greater than the Internet. In the Internet industry, the user experience of products is the bounden duty of product managers, so product managers must maintain enough professionalism in product interaction and product process mode. ? It is necessary to draw various product diagrams, including: swimming lane diagram, interaction diagram, state diagram, business diagram, etc. Second, the product flow direction is different? The core lies in the different forms of products, one is a physical product and the other is a virtual product, which leads to different product processes. ? Traditional industries, because the product development cost is relatively high, its product process is more complicated and the cycle is longer. Starting from the product, product establishment, product design, product research and development, product testing, project bidding, scheme quotation, etc. It is difficult to understand the whole product business in a few years, so you can't be called a qualified product manager? The internet industry pays more attention to speed. With the product concept, it develops rapidly and then iterates. What the product manager needs to grasp is to determine the core requirements. Fast internet access; Generally speaking, in traditional industries, product managers pay more attention to how to do it, and what does the Internet industry pay more attention to? Third, different business angles? In traditional industries, PM talks about cost reduction every day, which is how to save money. At that time, various savings were introduced, such as paperless office and cost saving. In the Internet industry, PM is thinking about this thing, how do I make money, how to occupy the market, how to increase the user base, how to have a better user experience and so on. In fact, it is a product; ? Fourth, do you deal with different people? Traditional industries, business departments, technical support, operation and maintenance, sales, procurement, etc. Internet, users, regardless of you and operations, other departments and so on. , and ultimately are users. Everything is user-centered and regards users as God. ? Generally speaking, the essence of product manager is still the same, communication, adaptation and responsibility? For the needs and grasp of people, the rest is continuous learning and hard work.