How to punch a cake shop into an online celebrity?

To create a network celebrity cake, we can consider the following points: 1. Site selection For any store, the premise of people queuing to buy is that there is enough traffic, so it is appropriate to choose a location in the downtown area. Shopping malls with high traffic and consumption capacity have become a good place for self-packaging, transformation and upgrading of these foods. Back to the online celebrity food products, most of them are established in shopping malls, and the products are made into high-end boutique online red food shops. The excellent geographical location of shopping malls has even led to the rise in product pricing, and the crowd positioning of shopping malls is relatively more suitable. 2. In terms of decoration, some shops are also actively creating shops with a sense of design to attract consumers through pleasing storefronts. Store decoration focuses on ins wind, log wind, white simple wind, dark high cold and so on. To create an advanced and textured experience environment. 3. With labeled products, whether a cake can become an "online celebrity" depends on its advantages and memory points, which are not so mysterious. As long as you throw in its favorite ingredients, it will have a miraculous effect, innovative taste and new labels, such as the following two: "cheese is power" and "the one who gets loose meat wins the world" The name is cute and innovative, which makes people want to buy it. 4. The popularity is high, and queuing is a sharp weapon for online celebrity stores. The long queue in front of the store presents a thriving business scene, attracting passers-by to stop and watch curiously what happened even if they don't queue up to buy. Now people line up not to buy scarce goods, or not for the goods themselves, but for a symbol.

The positioning of catering industry among network celebrities should conform to its own positioning. High-style stores will be opened in shopping malls, and those who sell their feelings should be grounded in the streets you often pass by. Trendy stores will naturally attract attention in downtown areas. But no matter where it is opened, merchants will consider the issue of passenger flow and consumer spending power. If there is no passenger flow, it will create passenger flow. They "arrange" customers to queue up, creating an appearance of "many people, the store is very hot", which will make real consumers curious, thus improving the possibility of consumer spending. The packaging of the shops in the network celebrities was in line with the fashion at that time. The pink panther is on fire, and the pink panther is put in the store; The music staircase is very attractive, so the store installed the music staircase in the store, and the design in the store naturally needs to work hard. Although the current online celebrity tea shop looks different, it is actually just the different positioning of the products, and most of them are the same. There are several decoration styles: ins style, Nordic minimalist style and log style. As long as the decoration conforms to the scene experience of consumers, it is half the battle.