How do masters open stores?

The following are the main points to pay attention to.

1. Analyze the store first, and take over when you are sure enough;

2. Have enough communication with the store before the official operation, first put forward possible problems and discuss solutions;

3. Determine the decoration style, shooting, price and target audience of the store;

4. Carry out the product layout of the whole store and make new plans;

5. Analyze competitors and understand industry data;

6. It is required to control product quality and improve after-sales service, and the existing after-sales problems can be obtained from the previous evaluation; Understand the supply chain;

7. Optimize Taobao homepage, wireless homepage, secondary page and classification;

8. Selecting and measuring currency;

9. Deeply optimize the PC and wireless details page of the main payment, re-approve the price and extract the marketing selling points;

10. Optimize any factors that affect the weight, such as exclusive price of mobile phone, gold rush, discount rate, main picture, selling point, etc.

1 1. Explain the bad reviews in the past. In the case of Tmall Store, explain the bad reviews. Thank you.

12. Suggest the category keyword thesaurus, and adjust the keyword layout and shelf time of the whole store;

13. Adjustment and promotion of baby attributes;

Taobao guest background adjustment;

15. The through train and drilling exhibition will be put into operation according to the budget increase, and the increase will be maintained for a period of time through optimization;

16. If you need to brush the bill, keep the sales growth for a certain period; Follow the 7-day spiral brush method.

17. Control evaluation, which has become the most important factor affecting the conversion rate; If there is no brush list, the early praise will be cashed back or the profit will be given to the old customers;

18. Operation of several small explosions;

19. Title optimization is a long-term work;

20. If there are old customers, in the period of traffic growth, they will gradually wake up old customers in batches;

2 1. Train customer service, let them understand their importance and find ways to improve the query conversion rate;

22. Eliminate unsalable funds and improve the sales rate of the whole store;

23. Reasonable clearance, always let the store have a certain percentage of clearance money.

24. If possible, sign up for official activities;

25. Establish a system for maintaining old customers, such as membership discount, Q group and WeChat. Every point makes sense. Maybe something equally important has been left out by me for the time being. I will explain every point in the future. It is through perfecting this series of operations that I personally delivered four stores to the million level in the past six months. A store sells10 million a month, and each store sells for less than three months at the same time. Of course, they all have strong execution.