2022 double eleven marketing plan sample recommended (5 articles)

Double 11 is coming soon, we need to prepare a double 11 program. The program can help to carry out the activities better, so we can't leave behind such an important program! Do you guys know how to write a double eleven program? For this reason, we have carefully organized the following content "2022 Double Eleven Marketing Plan Sample".

2022 double eleven marketing plan essay 1

As a traditional cosmetic store, we need to seize the concept of "double 11 shopping carnival", in mid-November when the temperature drops to carry out a "double 11 peak promotion". In the activity strength, marketing methods and field experience to be more different from the e-commerce, so as to highlight the characteristics of the customer to the unique attraction of the shopping carnival experience.

A discount sale

"Discount sale" is one of the most common forms of merchandise promotion, will be some kind of commodity discount, to stimulate the sale of goods in large quantities. Commonly used in the treatment of goods (end of season goods, clearance goods, recent goods, defective goods) and the new listing of goods, or holiday special offers to give back to customers.

Second, buy one get one free

"Buy one get one free" that is, buy some kind of goods for free and send more than one of the same goods or buy some kind of goods to give away another (or a few) goods, is a more commonly used merchandise promotions. The free goods are usually associated with the main selling goods is good.

For example: customers to buy - shampoo 200ml to send (the same type) - shower gel 60ml.

Third, the exchange

"Exchange" is the goods or seasonal sensitive goods to attract customers below the market price of the exchange of goods to buy, exchange to meet certain conditions, there are two common One is to buy a designated product can be exchanged for another product at a discounted price, and the other is to purchase a certain amount of money can be exchanged for a designated product at a discounted price.

For example: customers shopping for 50 yuan, you can exchange 9.9 yuan for a specified commodity (the market price of the product 14.8 yuan)

Four, plus a dollar more than one

"Plus a dollar more than one" purchase of a specified commodity plus 1 yuan to send more than one of the same commodity or more than one different commodity.

For example: buy 5 yuan - masks plus one more dollar can be sent for free (the same type) - a mask.

Fifth, the cash coupon

"Cash coupon" is a disguised purchase of free activities, in the activities of the customer one-time shopping full of specified amounts, or purchase of specified goods can be used to cash coupons. The coupon can be used on the spot low or the second shopping credit, the coupon is not redeemable for cash is not set to find redemption.

Six, lottery / lottery

"lottery / lottery" shopping full of specified amounts can be free lottery or lottery, usually set four to five levels of awards, the grand prize or first prize prizes set up more attractive, able to mobilize customers to participate in the interest of the awards the greater the attraction of the event the more successful. You can draw on-site or focus on a certain moment together with the lottery and other methods.

For example: Anyone in the ---- store one-time purchase of 30 yuan can be free of charge to draw once, 60 yuan twice, up to a maximum of five times.

Prizes: first prize, second prize, third prize, souvenir prize (joy prize).

Seven, scrape prize

"Scrape prize" shopping full of specified amounts can be free to scrape the prize, and the lottery has a different flavor. The scratch prize set up bitter dry awards. Now open now prize, scratch what prize, the scene on the award.

For example: shopping full of 30 yuan can be free to scratch the prize once.

Awards: first prize, second prize, third prize, consolation prize.

Eight, bundled sales

"Bundled sales" will be a commodity bundled in another commodity together, and then re-priced or in accordance with the previous price of a commodity for sale. This is also a common means of commodity promotion, and "buy one get one free" form is almost the same. It is mainly for the sale of a single product. For example: shower gel and shower ball bundled together sales.

Nine, snatch

"Snatch" refers to the sale of goods at a specified time at a special price. The purpose is to take the goods or sensitive goods to attract popularity, the salient features are: snatch goods are popular and well-known goods, the difference in price concessions to be large, according to the store's own situation to choose the time period.

For example: November 11, 10:00 am -11:00 xx goods 60% off rush.

Ten, buy full give (goods/cash coupons)

"Buy full give" refers to customer spending a certain amount of money can be sent (goods/cash coupons), is the most common in all walks of life a promotional method to give things can be developed according to the local situation, but also customers prefer a promotional method.

For example: buy 30 yuan to send 10 yuan cash coupons; buy 30 yuan to send a hand cream.

2022 double eleven marketing plan sample article 2

In order to meet the arrival of the double eleven shopping carnival, we planned an activity, the specific activity program is as follows:

First, the theme of the activity

low price storm all crazy (pro, you buy it?).

Second, the event time

November 9 - November 11

Third, the content of the event

Activity 1, the whole 50% off the ultimate carnival (November 11)

11 11 from 10:00 onwards, the whole 50% off sales, low price storm, swept the city!

(Note: Be sure to make the whole field to participate in the activities to achieve the cluster effect.)

Activity 2, shopping gifts lucky with (November 9 - November 11)

Where the activities of the customer shopping during the period, a single water bill amounting to 11 yuan, can participate in the lottery.

First prize 1 branded smartphone a value of 1111 yuan.

Second prize 2 supermarket shopping card worth 111 yuan.

Third prize 6 vacuum insulation cup worth 60 yuan.

The fourth prize is 20 people a heart to heart printing rolling paper worth 30 yuan.

Participation Award 20 - a beautiful gift worth 2 yuan.

(Note: the draw is open immediately on the type of scratch cards, gifts in kind to present.)

Activity 3, a person's holiday double the sweet (November 11)

Shopping full of 11 yuan + 1 yuan to give 2 lollipops (2 yuan / one, 200 copies)

Shopping full of 111 yuan + 11 yuan to give 2 boxes of chocolates (25 yuan / box, 40 copies)

(Sweet is limited, the gifts are sent out.)

Fourth, the activity costs are expected

1. The lottery scratch card is expected to cost 1,000 yuan, the cost of prizes 8,000 yuan, a total of 9,000 yuan.

2. Double sweet activities, activities are expected to cost 1500 yuan.

3. Posters and advertising costs 5000 yuan.

The event is expected to cost $15,500 overall.

(Note: activity 7000 yuan can be shared by the business, the activities of the pre-shared costs and business negotiations finalized to facilitate the smooth running of the event).

V. Activity publicity

1. Advertising, the use of newspapers 3-5 days in advance to put 2 issues.

2. Large facade advertising and supermarket DM single combined to be eye-catching and attract customers.

3. Adopt supermarket broadcasting and off-site promotional publicity and other ways to increase publicity.

4. Take the ground stickers, hanging flags and publicity signs, plus festive music to create a good atmosphere.

2022 double eleven marketing plan essay 3

First, the purpose of the activity

The purpose of this activity is to promote shopping, so that more people shopping is not only in the physical store, in the virtual online world, through the electronic platform for consumption can be very cheap, very convenient. Can save a lot of tedious things, such as going shopping is more tiring, shopping also have to look at the weather ah. Let more people understand e-commerce, recognize online shopping.

Second, the activity time and address

Time: November 11, 00:00 ~ ~ 24:00

Address: xx Taobao store where the online store.

Third, the preparation of the event

(a) vehicles: Preparation requirements

1, according to the amount of shipments to calculate the non-stop back and forth turnover, how many vehicles are needed, how big the car?

2, go to the vehicle department to inform in advance, require the preparation of vehicles;

3, operating time: 8 am to start picking up, to 10 pm;

4, can be temporary all counted as overtime, special events, special treatment;

(2) operation

1, according to the above data, to change the process, please make a pick-up program immediately! Program to;

2, simplify the operation process:

A, printed in advance of the five cities of the stamp, to avoid writing large letters.

B, not sorting, take back to the distribution center, by the entire company's personnel during the day to start sorting; night directly into the assembly line;

C, the operation of the Department of communication in advance, xx will be arranged to implement the operation of the Department of the staff to go to work ahead of time, the operation of the flow of the line; Specifically, please make the program to.

(C) staffing arrangements

The activity is temporary, so during the double eleven, all the employees of the whole department to work overtime, 8:00 a.m. to 10:00 p.m., we work hard, all of them are counted as overtime; the operating personnel assigned in advance, requiring all personnel to work overtime; customer service staff try to fill the front line to go;

But even if they did make full preparations in advance, they are still worried that in some parts will be insufficient. "Last year we had problems with our ERP system, which led to overselling of some individual products, which also affected the user experience. This year we are still concerned about this situation even though we have updated our IT system."

It is understood that, in order to better solve customer service and after-sales problems, this year xx Taobao store is also dedicated to 11.11 to open a 400 toll-free number that can be pulled 24 hours. During the double eleven, there will be 150 people through the 400 phone to help users confirm, audit the order, and is responsible for customer service after shopping, to help users for refunds, refunds and check the tracking and other services. At the same time, this year xx Taobao store also specializes in opening new media after-sales service channels such as WeChat and Wangxin.

2022 double eleven marketing plan essay 4

Activity background: "Hanukkah" from the network holiday into a popular holiday for young friends, and on the network has evolved into a shopping carnival, every time to "Hanukkah" whether it is a shopping mall, Whenever it comes to "Hanukkah", no matter it is a shopping mall, a restaurant or an amusement park, all of them will take advantage of the festival atmosphere to plan "Hanukkah" activities to attract customers. In this young and fashionable festival, XXXX beauty salon launched a special offer of "not alone on Hanukkah". Nowadays, the weather is getting dry and cold, and after the fall, the weather continues to be dry and hot. So from the current consumption of beauty salons can be understood, consumers after the seasonal change into the store consumption in early fall to whitening and repair mainly, but now is to moisturize the maintenance of the main. Therefore, XXXX beauty salon with the "Hanukkah" this slot for promotional activities, not only to improve visibility, enhance the image of a good time, but also the use of festivals to seize the business opportunities of the perfect opportunity.

Activity theme: XXXX with you on Valentine's Day

Activity time: November 1, 20xx ~ November 11

Activity location: XXXX beauty salon major directly-managed stores

Activity object: XXXX all the old and new single female customers

Activity purpose: coincide with the "big and small bachelor's day" this time to promote activities, not only to raise awareness and enhance the image, but also to take advantage of the holiday to seize business opportunities. "In order to make all single female customers feel the warmth of XXXX in this festival, and also get the experience of beauty, XXXX has launched a new campaign to promote the beauty industry. In the "Hanukkah" period, and combined with the season, climate and other issues the salon hereby launched hydration, anti-dry, repair and other popular promotional items for female friends. We hope to take this opportunity to establish a harmonious and cozy communication platform with customers. Can bring more new friends for XXXX, enhance the consumer market share of the beauty salon.

Activity publicity:

1, "Hanukkah" is a festival from the network, so the publicity should focus on the network publicity planning. First of all, the official website of XXX beauty salon, the official microblogging and forums and other channels to publish the publicity information about the event. About two weeks in advance will be published in the network of activities.

2, during the event in the crowded places, streets and commercial streets, such as the main street, the distribution of leaflets and coupons.

3, two weeks before the event, as long as the store consumption reaches a certain amount of customers, the distribution of holiday 'coupons and experience rolls and so on. And decorate the salon door, posters and hang banners in front of the salon.

Notes:

1, do a good job of registration at the front desk, record the customer's name and information.

2, on the staff to do a good job of training activities, in order to thank customers, tap the potential consumption of customers, stabilize the customer source. Therefore, during the event, we should pay attention to every link from the customer's entrance to the end of consumption, keep smiling and treat people kindly.

Activities:

1, the salon's members to participate in the activities during the event, with a membership card can be sold 20% off discounts and receive skin care experience coupons, if the membership integral card points reach 500 points and above, with a membership card can be free to experience a moisturizing and hydration program in the store.

2, non-member customers, in the activities of the store consumption of up to 288 yuan, you can directly enjoy 8. 8% discount. And a gift of XXXX membership card, and XXXX provide skin care samples of a trial pack.

Note: The activity experience coupon is subject to the validity of the store.

2022 double eleven marketing plan sample article 5

The annual "double eleven" carnival shopping festival has come, we look forward to a year of shopping frenzy period "Hanukkah" has been fully prepared, all walks of life are also during this period to play a big! In order to cater to such a warm shopping atmosphere and the enthusiasm of the audience, Dongfeng Peugeot will not miss this good opportunity to go crazy during this period, the purchase of low-priced car promotions, in order to give back to the majority of long-term attention to the friends of the Peugeot in the activities of the period of the launch of a special preferential policies.

Activity preferential program 1: large deposit has a big gain

Participation conditions:

Customers in October 15, 20xx - November 11, 20xx booked the car, and in November 30 before the completion of the car.

2. 301, 307 two-box, 308, 408, 20xx online deposit of 30,000 yuan; 508, 3008 online deposit of 50,000 yuan

Customer benefits: 1500 yuan cash discount + high balance of the treasury earnings

Activity incentives program II: xx deposit of 500 yuan against the offline car payment of 1500 yuan

Participation Conditions:

1. Customers order a car from October 15, 20xx to November 11, 20xx and complete the pickup before November 30th.

2. Pay a deposit of $500 online

Customer benefits: $1500 cash discount

Activity discount program III: xx

Conditions of participation:

1. Customers booked the car from October 15, 20xx - November 11, 20xx, and finished picking up the car before November 30th.

2. Pay a deposit of 500 yuan online

3. Users pay attention to the Alipay Wallet "xxxx" service window, and through the mobile Alipay service window to place an order to buy the campaign model

Customer benefits: 1500 yuan cash discount and get a dream gift (car recorder)

Activity time: October 15, 20xx-November 11, 20xx