Advertising principle: How long will it take for 65.438 billion advertising fans to spread to 65.438 billion people?

Only by doing every point well, grasping the details and understanding the faster mechanism of Aauto can we really do a better job in the faster operation of Aauto. However, as an operator, you must not ignore the content and creativity of the video. Only high-quality content can get more fans.

According to the official statistics of a auto faster, there are three peak traffic periods in a day. 7: 00 a. m. to 9: 00 a. m. 00 at noon 1 1- 14. 00，7- 10 pm。 00, so try to put the work in these time periods. With the advent of the Internet, especially the era of mobile Internet, advertising channels have been greatly expanded. Advertising carriers such as WeChat, Weibo, library, search engine, Q&A, video, portal and community make enterprises more selective and lower in cost. Xiaomi didn't spend a penny on advertising at first, looking for loyal fans in the community, and then developed by word-of-mouth marketing. In the 2.0 era, mobile phones have been networked and their functions have been greatly expanded. Besides making phone calls and texting, it can also be used to send and receive emails, watch news, watch videos, play games, socialize online, shop online and so on.

With the advent of the new media era, the Analysis Report of China Newspaper Advertising Market in 20 15- 12 was released, and the advertising expenses of advertisers on various new media platforms increased by 22% compared with that in 20 14. Other increases include cinema video advertisements, which increased by 63%, and commercial building video advertisements increased by 65,438+.

According to the 20 15 annual report released by Focus Media, the revenue of 20 15 increased 15%, and the net profit returned to the mother increased by 40.4%. In 20 15, the operating income was 8.63 billion yuan, up by 15 1% year-on-year, and the net profit attributable to the mother was 3.39 billion yuan, up by 40.4% year-on-year. Among them, building advertising provides the main source of income, and the high penetration rate and high frequency of advertising effectively improve the advertising effect. In 20 15, the building advertising revenue was 6.95 billion yuan, up by 12.3% year-on-year, accounting for 80.5% of the total revenue. Cinema media revenue increased by 42% year-on-year to 65.438+0.35 billion yuan, and the overall performance was greatly improved. By purchasing all or part of the pre-screening advertisements from the cinema, as well as the settlement rights and publishing rights of the patch advertisements, the advertising content is provided to the audience, and the arrival rate reaches 70%.