Why Evergrande model can be successful?

Evergrande's high investment

According to Evergrande's bonus program, their total bonus for winning this year's AFC Championship has reached 133 million yuan. In addition, the high annual salary expenditure of international famous coaches and players such as Lippi and Konka, as well as Evergrande's bonus expenditure in the Chinese Super League, Football Association Cup and other tournaments, Evergrande's three-year investment in the team is more than 2 billion yuan, and so on, relying on the ticket income alone, Guangzhou Evergrande Club is impossible to make a profit.

Analysis 2

Logic of Evergrande's marketing

Evergrande's marketing logic actually does not lie in whether the club itself is profitable or not, and the advertisement value behind Evergrande soccer is inestimable. If you advertise on CCTV, one second costs 150,000 yuan, while the opening ceremony of the Chinese Super League, with more than 300 media reports and 11 players wearing Evergrande undershirts for one and a half hours, is certainly worth it. In addition, Evergrande has brought high-level resources through its investment in soccer, the value of which is even more incalculable. Evergrande Real Estate's increase in sales before and after playing soccer illustrates this point.

Analysis 3

European clubs How to make money

Taking a look at the European leagues, which are very mature in terms of marketization, their clubs have a variety of profit models. Serie A mainly rely on high broadcasting rights income, the proportion can account for more than half of the club's income; and the British Premier League team Manchester United mainly rely on ticket income, it is reported that Manchester United's Premier League matches average ticket price of 42 pounds, which is not the most expensive Premier League, Arsenal averaged 76 pounds of high ticket price crowns the British Premier League; Real Madrid of the La Liga rely on the sale of players' jerseys, souvenirs, fans scarves and other merchandise to obtain income, no wonder they are always It is no wonder that they have always spared no expense in introducing superstars, so that their related commodities can be attractive. Looking back at the Chinese Super League (CSL), the clubs' income mainly comes from sponsorships, and will the success of the Evergrande model bring new ideas to the CSL clubs?　Zonghe

Zhang Jian: Evergrande's winning the Asian Championship reflects the development of Chinese clubs

Guangzhou, Nov. 10 (Xinhua) -- Zhang Jian, secretary-general of the Chinese Football Association (CFA), said in a meeting with AFC President Salman on Nov. 10 that Guangzhou Evergrande's winning the Asian Championship reflects the development of professional soccer clubs in China, and it will help us to raise the level of professionalization of the soccer; at the same time, CFA will complete the adjustment of the department in the shortest possible time to convene the National Football Congress.

Zhang Jian first welcomed Salman on his first visit to China after assuming the AFC presidency and looked forward to further exchanges in Beijing in the future. He said that before Salman, Zhang Jilong, vice-president of the CFA, had presided over the AFC as its acting president, during which he received Salman's support; and that the AFC was currently in good order under the leadership of Salman's team. It is hoped that under the leadership of the AFC in the future, the CFA will play a more important role in the development of Asian soccer, "although it will take time, but we are confident."

Zhang Jian said Evergrande's win reflected the development of professional clubs in Chinese soccer and would help us improve the professionalization of soccer. He also said the CFA is currently undergoing a departmental restructuring, from seven to 10, and will convene a national soccer congress in the shortest possible time after completing the departmental restructuring.

Salman said he would also go to Beijing in the future to pay an official visit to the CFA to exchange views on the goals and direction of soccer development in China.

Salman said, "AFC has always attached importance to Chinese soccer and fully supported its development. China has first-class facilities and has hosted many soccer events and has the opportunity to host even more important events in the future. Chinese soccer plays an important role in East Asia and I hope there will be more cooperation between AFC and CFA in the future."