The influence of advertising appeal strategy on product marketing

Stimulate demand, increase sales, shape brand image and enhance market position.

1. Stimulate demand and increase sales: Good advertisements can arouse consumers' interest and feelings, stimulate their demand for products and increase sales through various appeal strategies. Advertising stimulates consumers' desire to buy by emphasizing the characteristics, functions and advantages of products, or by emotional appeal and social recognition, and urges them to take purchase actions.

2. Shaping brand image and enhancing market position: Advertising appeal strategy helps enterprises to shape and convey brand image and establish market position. Through the publicity and promotion of advertisements, enterprises convey the core value, quality and uniqueness of products to consumers, establish brand awareness and trust, enhance market position and stand out from the competition.