How to write a copy of real estate advertising marketing?

Real estate copywriting, how to write?

In fact, this, like other sales copywriting, reflects its own selling point and the profit point of consumers.

For real estate, their selling points can be reflected in huxing, location, price, environment, transportation and property services. For consumers, the benefits may be a good environment, comfortable life, convenient transportation, good property services, good public security, convenient schooling for children, convenient work and convenient life.

Here are a set of good cases to share with you and learn from them together:

In terms of convenient transportation, it takes about 20 minutes to drive directly to Binjiang Center. People think I'm far away, but I'm just not close enough.

From the point of view of apartment type and emotion: 80- 130 flat north-south transparent apartment type+changing three rooms is not casual. Only a tolerant small apartment can hold unreasonable love.

From the choice of lots and life partners: the focus of Hubin New Town+the core of Puyang Eco-economic Development Zone+the scenery of Sanjiangkou+the center of Joy Town, picking lots is like choosing a husband, and it is best to find potential stocks.

It is convenient to go to school from children: the kindergarten affiliated to Beijing Normal University+the century-old famous school-Joey Experimental School, don't let the house drag down the children.

From the perspective of love: 22,000 square meters garden area+120 meters super garden, give her a big garden, and she will refuse flowers from countless boys for you.

Similarly, love can also say: as long as I am with you, where is love?

Well, after reading this group of real estate copywriting, did you get the main points? In fact, we mainly follow the routine of writing a copy, selling points+profit points, in-depth analysis of our products, in-depth analysis of consumers, refining core selling points and interest points, and you can write a beautiful real estate copy.

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).