Domestic headset brand where to go?

1, quality, first of all, you have to have a certain technology, you said, "foreign brands, under the fake goods everywhere," such a seamless product you have to find your advantage. For example: foreign brands are good, but the price is not generally acceptable, the stall goods are very cheap, but the sound quality is not generally acceptable. This way your product advantages come out.

A good headset, not only sound quality, but also a good wearing comfort. Focus on the appearance, this is very important, young people are very important, especially girls. So you have to put this consumer wants.

To be a brand rather than a lack of, that is, you out of the product must withstand the test of the word "quality"

2, sales, many successful domestic sales program is worth your realm, single such professional things to have professionals, we trust the site to do for you! "Evaluation" now most people online shopping first to see the professional evaluation, and then start.

Foreign headphones within a hundred dollars is very little, mostly more than 200, then your products can focus on doing

You price is high, people do not recognize to buy years of well-known brands.

Formation of your sales promotion team, which is the soul of your product,

3, features, your headset to have a selling point, the most also is that each of your headset has the same characteristics, so you can What is known, (such as the camera, Nikon Sharp, Canon Zo, Pentax Run) to do a good job of branding you have to get out of the way of the thing to

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Domestic headset status

"Yixuan headset music world" is a Hong Kong audio BBS, recently, in the This forum, for the Walker H260 earbuds are discussed more. And from its general agreement, it is clear that for this new earplugs, Hong Kong burners on the evaluation of its mainland friends than much higher. From this, it also triggered some arguments about the mainland ear burner "foreign" mentality. I do not intend to H260 earbuds on the quality of what comments, in fact, I have not heard the actual effect of this earbuds. Here, just want to play on the subject, talk about my views on the level of domestic earbuds. In fact, to say "domestic earbuds", this "domestic" I think it is really difficult to define, in China's "world factory" today, what is considered to be the real "Domestic"? Domestic registered brand, but foreign OEM, this is not domestic? On the other hand, foreign brands, but 100% made in China, this is not considered domestic? Chinese companies, Chinese factories, but foreign designers, is this considered domestic? For example, the domestic Walker earbuds, the new Aosun earbuds, the foreign Sennheiser earbuds, AKG earbuds are all ODM provided by Fonda, which is a registered company in Japan, but its factory and design office are located in Panyu, Guangdong Province, and its products are both Japanese and Chinese designed. So are these different brands of earplugs considered foreign or domestic? Or are they partly domestic and partly foreign? It's really hard to tell. May as well narrowly defined, the "domestic" positioned as "state-owned brands", that is, the price does not include tariffs in those products (like Sennheiser and other products, although Chinese design and manufacture, but not directly listed in the country, in the legal to "on board a round" into customs, counting imported products). Then these products include two types. First, there is no production capacity of the labeled products, such as strollers, Aosun, etc., they do not have their own earbuds factory, and Sensei, etc., the same, relying on Fonda to provide ODM labeled with their own trademarks to sell. These products, in theory, in fact, and those so-called "imported brand-name", there should not be any gap, such as the Walker H100, completely and Sennheiser MX300 is the same production line of products. Including the author's personal and any one of the readers, you go to Fengda company, 5,000 to order, you can also do a bunch of printed on their names "MX300". So I see some friends in some forums are always talking about how bad some "domestic" products are, it's really laughable. (Soomal point of view: Soomal understand the situation and Debug some discrepancies, that is, Fengda post license is necessary to ask for the amount, and this amount is not 5K so little, Fengda annual production of hundreds of millions of headphones, the two largest customers for Apple and Nokia, 5K starting volume for Fengda is really not much interest. There are several headset factories in Guangdong, opened for the former employees of the Fengda, the product appearance and Fengda the same, and the so-called "work package MX xxx" headphones, more from these factories, and Fengda has nothing to do with the Soomal to remind consumers, do not covet this small advantage, work package is almost synonymous with fake products) However, many of my friends do have a lot of headphones, but the volume is not so little as 5K. However, in turn, many friends did also find in actual use of some domestic products than look similar to the brand-name products to poor. For example, some time ago, the rumors of the Walker H200 and AKGK14P comparison, these two products are indeed from the same production line of Fengda, but there is indeed a certain gap. (Soomal's point of view: Walker H200 than AKG K14P listed about two years earlier, in these two years, there is no and Walker H200 similar products, so the quality control difference is difficult to be established, otherwise those quality control of the top or poor quality control of the product will be the post by whom the license plate, the possibility of Fonda destruction is almost equal to zero) This is because, although from the same production line, but its mastery of the factory Standards and prices are different. (In fact, more is the size of the order factors determine the order is large, the price is low, the big single in the supply has absolute priority) I visited the Toyoda factory, Toyoda's personnel are very frankly admitted that the Sennheiser MX300 and MX500 production line, in addition to the final assembly part, basically the same. Only the production standards of the MX500 are much stricter than those of the MX300, so the factory price of the MX500 is also higher than that of the MX300. In a sense, you can think of the MX500 as the MX300's "boutique", while the MX300 is the MX500's "street goods", and that's it. Therefore, this "domestic" earplugs, do not have to hold too high, their prices are lower than similar "imported" brand so much, not entirely brand factors, even if it is "the same mom born of the ", the big brands in order to their own reputation, will also choose which "eugenics" of the child. But on the other hand, look at the brand under the comments, is not ridiculous. Here is never a penny for a penny. The actual difference between these so-called "imported" brands and the so-called "domestic" brands is definitely less than 10 dollars of the factory price. And then how to "eugenics", also "eugenics" is not a qualitative difference. Another kind of national brand, is the real meaning of the national brand. For example, this year's relatively hot DaYinKe S01. these are manufacturers with their own actual design and production capacity. For this part of the brand, I would like to say a word, the Chinese, do not belittle themselves. In fact, the Chinese in the earbud design and production capabilities, can not be considered low, of course, like ER4, E5C and even EM7 such products, domestic factories can not be done, but similar to the MX500, 838 such a level of earbuds, a considerable portion of the domestic manufacturers to do out more than enough, in fact, the south of the earbuds many manufacturers are in the foreign walkman manufacturers to provide OEM and ODM for a living. However, good sound does not mean everything. In fact, these "pure" national brands generally have a problem, is the stability and consistency of the product is very bad. s01 is an example. I have listened to several batches of S01, there are actually differences. This is also the direct reason why the evaluation of these products tends to vary greatly. In fact, the reason behind this is quite understandable. Doing OEM for foreign countries, you must guarantee the quality of the product, and also have the ability to guarantee the quality of the product. But do their own brand, because we have to pay attention to the so-called "cost-effective", often in the cost reduction efforts, and the most effective way to reduce costs, is to relax the quality inspection. (Soomal's point of view: in fact, the implementation of a variety of quality control standards in large production lines will increase costs, resulting in quality differences in the biggest problem, in fact, these raw materials line, production line, inventory line, the sales line management experience is not rich enough, headphones are really not much cost can be saved) As a result, the domestic earbuds are trapped in a so far no one to get out of the dead cycle. National lack of confidence in domestic products - 〉 reduce the price of products to improve cost-effective - 〉 to reduce prices, reduce costs - 〉 reduce costs, relax the quality standards --〉Product quality decline --〉Users more loss of confidence in the product. In fact, I still do not understand, even in the pursuit of "cost-effective" under the premise of ear plugs relative to most audio products have been profiteering is very, not to mention the Sennheiser MX series, that is, many of the cheaper by several times the price of the domestic brand, its price relative to the difference between the factory price of the Fonda enough to startle us! As for the quality of so much to tamper with? Is there no one who is determined to reverse this deadly cycle? In short, the "domestic" earplugs, whether it is the first "domestic", or the second domestic, do not have to hold up to the sky, than the gap between imported brands or have, perhaps not big, but the gap is the gap, do not want to admit that also have to admit; do not have to fall to the ground, the gap! Not so evil, we did not so mention can not come. As for hate to knock over on the ground, and then step on a foot to make it never turn over, in addition to a few friends to speculate for a living, others need not. To summarize, the domestic earplugs, the achievement is not small, the future is far away; the day is long, still need to work hard. From: Yixuan headphones music world